Business Commons^™

A Multidisciplinary Approach To Understanding Gambling And The Millennial Generation, Don Feeney

International Conference on Gambling & Risk Taking

While numerous studies have been done on the gambling habits of the Millennial Generation, we can learn much about their reaction to gambling through an interdisciplinary approach that incorporates insights from demography, cultural anthropology, history, sociology and other fields. In particular, an analysis of formative experiences and how they differ from previous generations tells us much about their gambling behavior and attitudes. In addition to a discussion of key findings, the presentation will focus on the implications of these findings for the gambling industry and for programs that raise awareness of, prevent, and treat gambling problems.