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Full-Text Articles in Business
Family-Friendly Las Vegas: An Analysis Of Time And Space, Diana Tracy Cohen
Family-Friendly Las Vegas: An Analysis Of Time And Space, Diana Tracy Cohen
Occasional Papers
This paper explores the rise and fall of the “family-friendly” Las Vegas marketing era. Through analysis of casino advertisements, internal and external building infrastructure, and qualitative in-depth interviews with industry insiders, this work investigates the city’s reinvention of the early 1990s. Key factors that set the stage for the emergence of targeted family marketing are identified, addressing why this advertising approach ultimately did not sustain. Unique marketing case studies are identified throughout.
Pyramids To Players Clubs: The Battle For Competitive Advantage In Las Vegas, Oliver Lovat
Pyramids To Players Clubs: The Battle For Competitive Advantage In Las Vegas, Oliver Lovat
Occasional Papers
The evolution of the Las Vegas casinos from owner operator to the institutionally financed and corporately managed casino-resort has been the predominant feature of the evolution of the US Gaming market in the past 30 years. This paper examines the strategic frameworks used by Las Vegas casino resorts and identifies the drivers for competitive advantage moving forward.
Developing A Marketing Plan For Hertz China, Isabel Tan Ai Wei
Developing A Marketing Plan For Hertz China, Isabel Tan Ai Wei
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional-paper is to develop a marketing plan for Hertz China. Hertz China is a car rental company which focused on business to business and business to customer market and only short-term rentals, of less than one year's duration. This marketing plan will thus exclude long-term or leasing arrangements and considers only cars, and excludes commercial vehicles such as vans and trucks. The marketing plan will focus on analyzing the potential consumers, product mix, price, and local competitors for such a business.