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Full-Text Articles in Business
An Analysis Of Empirical Research Of Social Media And User-Generated Content In The Hospitality Industry, Didi Fan
UNLV Theses, Dissertations, Professional Papers, and Capstones
Hospitality remains highly competitive industry where establishments are always pushing new efforts to positively attract and retain consumers more so than the others. In recent years, the most significant trend in reaching to consumers is through social media. The research dives into great detail in the interactions and cause and effect between consumers and hospitality in social media such as the effect of user generated content. The research produces more details and ideas than simply engaging in social media helps hospitality establishments. The information was attained from a large content analysis of previous research, studies, surveys, experiments, statistical and quantitative …
Evaluating E-Relationship Marketing Features On Hotel Mobile Apps, Xiaolin Lu
Evaluating E-Relationship Marketing Features On Hotel Mobile Apps, Xiaolin Lu
UNLV Theses, Dissertations, Professional Papers, and Capstones
The advent of technology has changed the course of marketing in both the academic and the business field. Given the increasing number of mobile transactions, hotel companies have launched mobile applications (apps) as an alternative e-relationship marketing (e-RM) channel. This study modified a progressive five-level e-relationship building model. The model was employed to evaluate e-RM features of the top 10 hotel companies’ mobile apps. The results indicated that these hotel companies maintained e-RM feature sophistication at the lower levels (Basic and Reactive), but relatively speaking, they did not utilize e-RM features extensively at the higher levels (Accountable, Proactive and Partnership). …
Analyzing The Effects Of Social Media On The Hospitality Industry, Gaurav Seth
Analyzing The Effects Of Social Media On The Hospitality Industry, Gaurav Seth
UNLV Theses, Dissertations, Professional Papers, and Capstones
Statement of objective
The intent of this study is not to quantify how many hospitality businesses actively use social media, rather it is to explore the areas and functions these businesses use social media for, and understand how consumers perceive these new vehicles of communication. The study will bring out a consumer’s perspective of the advantages of social media over traditional marketing methods.