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Articles 1 - 8 of 8
Full-Text Articles in Business
Union Pacific Railroad Company Strategic Audit, Alison Steger
Union Pacific Railroad Company Strategic Audit, Alison Steger
Honors Theses
Union Pacific Railroad Company (Union Pacific, UP, UPRR) is a freight railroad based in Omaha, Nebraska, servicing 23 states in America, with additional ports and country interchanges. The 160-year history of this railroad began with Abraham Lincoln and continues into 2023, with the recent announcement of CEO Lance Fritz’s departure. A PESTEL analysis provides an in-depth look at UP's external operating environment, and Porter’s Five Forces industry analysis assesses the industry's competitive environment. Analyses of Union Pacific's competitive advantages, essential resources, and projected roadblocks are followed by strategic recommendations for UP to remain a Class I freight railroad industry leader.
Trader Joe's Case Study, Madisson Magee
Trader Joe's Case Study, Madisson Magee
Honors Theses
My senior project is focused around analyzing Trader Joe’s business model and writing a case study focusing on the management strategies of the company. I wanted to know what made them so successful and recognizable as brand in the grocery store industry. My case study is based off of a Harvard Business School published case. Not only did I want to understand their success, but also what factors impact them and what issues they face in maintaining a successful business model. To do this, I analyzed many aspects of their company, where they stand against competitors and internal and external …
Strategic Success: The Ansoff Matrix Vs. The Balanced Scorecard, Christian Cleberg
Strategic Success: The Ansoff Matrix Vs. The Balanced Scorecard, Christian Cleberg
Honors Theses
Academic and professional research has proven that strategic planning and management frameworks have tremendous impact on an organization’s success. However, these studies do not opine on the usability and fit of strategic frameworks within an organization. This paper examines the composition of two popular frameworks, the Ansoff matrix and the balanced scorecard, and illustrates the various ways that these frameworks have found success in the corporate world. It also compares and contrasts the frameworks’ differing structures and offers recommendations for how these frameworks may be applied to companies with diverse goals and missions.
A Strategic Audit Of Tesla, Inc., Cody Mccain
A Strategic Audit Of Tesla, Inc., Cody Mccain
Honors Theses
After Tesla completed its first every back to back profitable quarters at the end of 2018, sales started to decline in the first quarter of 2019 and many question if the company would every be profitable. Through a strategic audit of Tesla and the electric vehicle industry several key factors have been identified to help improve Tesla’s profitability. Analysis tools used to analyze the company and the industry include Porter’s Five Forces, SWOT Analysis, and PEST Analysis. At the conclusion of the audit there are three recommendations given to help improve Tesla’s strategy. First it is recommended that Tesla focuses …
A Strategic Audit Of Runza Restaurants, Chase Caverzagie
A Strategic Audit Of Runza Restaurants, Chase Caverzagie
Honors Theses
Runza is a well-known, Nebraskan restaurant. As Runza begins to expand, and a new generation of buyers approaches, it is important for Runza to examine the horizon and think critically about their future strategy. Runza will need to decide what their next steps will be to maintain a competitive advantage, and be successful for many more years to come. This strategic audit will look at the company’s background, business model, the internal and external environment, and company strengths and weaknesses. Then, several strategy alternatives are proposed, with the selection and implementation plan of the best strategic alternative.
Strategic Audit: Starbucks, Madison Clements
Strategic Audit: Starbucks, Madison Clements
Honors Theses
Starbucks Corporation is an international coffee brand that is expanding operations. There are many obstacles to this level of growth, and the company needs to take great care in the differentiating the way stores are built in the United States and internationally. In order to establish brand longevity, the company should examine several strategic options. A final strategy can be chosen based on the results of a situational analysis, financial analysis, and company goals. After a final strategic recommendation has been made, a contingency plan will be created to ensure long-term success.
Applications Of Varying Leadership Structures For Software Engineering Teams, Elliot Sandfort
Applications Of Varying Leadership Structures For Software Engineering Teams, Elliot Sandfort
Honors Theses
This thesis explores the similarities and differences between applications of managing software engineering teams in Design Studio and the state of the practice. Information about the leadership structure of Design Studio teams was gathered over 3 semesters of Design Studio experiences with two companies: Hudl and TD Ameritrade. Information about leadership concepts in the state of the practice was gathered from experiences and observations with three different companies: Hudl, Garmin, and TD Ameritrade. From these experiences and observations, it can be concluded that the leadership structure of Design Studio is valuable as a student learning experience, and with proper consideration …
A Strategic Audit Of Tesla, Inc.: Electrifying Our Future Or About To Run Out Of Energy?, Chloe Dana
A Strategic Audit Of Tesla, Inc.: Electrifying Our Future Or About To Run Out Of Energy?, Chloe Dana
Honors Theses
Tesla, Inc.’s stock had reached its peak during September of 2017. However, due to manufacturing delays of its new Model 3 sport sedan, cash flow issues, and a recent fatal autopilot accident, investors and consumers are questioning the firm’s long-term stability. Although Tesla has created technology that makes it easier for consumers to harness and utilize electricity to power their homes and vehicles, many wonder if the company’s stock price is about to figuratively run out of energy. The following will be a strategic analysis, illustrating the firm’s Current Strategy & Background Information, Situational Analysis & Issue Summary, Strategy Recommendations …