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Western Kentucky University

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The Impact Of Campus Facilities On The Recruitment Of Students In Higher Education, Lucinnda Sue Mcdonald Jul 2019

The Impact Of Campus Facilities On The Recruitment Of Students In Higher Education, Lucinnda Sue Mcdonald

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The statement often has been made over the years that university recruitment efforts are strongly impacted by campus facilities. The subject has been a topic of research over the past several decades. This study indicates that as generations change and times change, the significance of various aspects of the university to the prospective student change as well.


This research effort is a mixed-methods study to provide insight on the facilities current students deem most important when determining which college or university they will attend. The research for this study was conducted through an online survey asking students to:

• Choose …