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Full-Text Articles in Business
A Case Study In Supply Chain Ethics: Medical Supplies Are Us, Michael J. Dwyer
A Case Study In Supply Chain Ethics: Medical Supplies Are Us, Michael J. Dwyer
Association of Marketing Theory and Practice Proceedings 2021
A hypothetical scenario is presented for consideration as a case study on both delivery logistics cost controls and ethical issues. Set in a regional medical supply company in the fictitious country, Costaguana, the actor needs to first unpack a supply chain issue as related to setting up a system to create cost savings to fund a non-government/non-profit organization. The delivery logistics with an established supplier for the company is explained in detail along with intra- and inter-company logistics’ relationships. Then an ethical issue is presented as related to the newfound savings from shipping for the organization. The case is presented …
A Cross Country Comparison Of Best Practices In Recruitment And Selection, Greg Vickers, Michael P. Mcdonald, Sara J. Grimes
A Cross Country Comparison Of Best Practices In Recruitment And Selection, Greg Vickers, Michael P. Mcdonald, Sara J. Grimes
Department of Management Faculty Publications
This study examines best practices in hiring related to the recruitment and selection process in English-speaking countries with an Anglo-Saxon heritage. Since such countries share a similar cultural backgrounds and histories, best practices are likely to be somewhat similar. Studies of best practices were examined in the following countries: United States of America, Australia, United Kingdom, Canada, and New Zealand. After looking at commonalities across “best practices” studies, the current investigation presents a common set of such practices in terms of usage.
A Post Publication Review Of “Is Project Risks As Emergent Phenomena: Towards A Model Of Risk Escalation And Its Management”, Michael J. Cuellar, Nipon Parinyavuttichai, Angela Y. Lin
A Post Publication Review Of “Is Project Risks As Emergent Phenomena: Towards A Model Of Risk Escalation And Its Management”, Michael J. Cuellar, Nipon Parinyavuttichai, Angela Y. Lin
Department of Enterprise Systems and Analytics Faculty Publications
A short post publication review of a recent AJIS paper.
Effects Of Market Orientation On University Brand Equity, Trang Phuc Tran, Charles Blankson
Effects Of Market Orientation On University Brand Equity, Trang Phuc Tran, Charles Blankson
Association of Marketing Theory and Practice Proceedings 2013
Given the propensity of brand equity to act as a good information resource and performance evaluation system for market-oriented universities, the current study proposes that market orientation is positively correlated with brand equity in an academic institution where brand equity is operationalized by four dimensions: perceived quality, brand awareness, brand association, and brand loyalty. This study used open ended interviews to investigate brand equity concept in an educational environment. This method was designed to get individual observations of brand equity from the leaders of colleges and schools. Three Deans and Associate Deans were invited to participate in face-to-face open-ended discussions …