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Bridging The Mutual Knowledge Gap: Coordination And The Commercialization Of University Science, Reddi Kotha, Gerard George, Kannan Srikanth
Bridging The Mutual Knowledge Gap: Coordination And The Commercialization Of University Science, Reddi Kotha, Gerard George, Kannan Srikanth
Research Collection Lee Kong Chian School Of Business
We examine why commercialization of interdisciplinary research, especially from distant scientific domains, is different from commercialization of inventions from specialized or proximate domains. We argue that anticipated coordination costs arising from the need to transfer technology to licensee firms and from the need for an inventor team's members to work together to further develop a technology significantly impact commercialization outcomes. We use a sample of 3,776 university invention disclosures to test whether variation in the types of experience of the scientists on a team influences the likelihood that an invention will be licensed. We proffer evidence to support our hypotheses …
Managing Expert Systems: A Framework And Case Study, Rob R. Weitz, Arnoud De Meyer
Managing Expert Systems: A Framework And Case Study, Rob R. Weitz, Arnoud De Meyer
Research Collection Lee Kong Chian School Of Business
This paper addresses the problem of managing the development and implementation of a large expert system in an organization. A traditional systems analysis and design methodology is used as a framework to highlight similarities and differences in managing large scale traditional computer based projects and large expert systems. As a non-technical, prescriptive guide, this article focusses on defining at each stage in the project, the tasks to be accomplished, resources required, impact on the organization, likely benefits and potential problems. The case of a large expert system implemented by a multinational corporation across several European sites is used to clarify …