Business Commons^™

Assimilation Of Big Data Innovation: Investigating The Roles Of It, Social Media, And Relational Capital, Pratyush Bharati, Abhijit Chaudhury

Pratyush Bharati

Social Media Assimilation In Firms: Investigating The Roles Of Absorptive Capacity And Institutional Pressures, Pratyush Bharati, Chen Zhang, Abhijit Chaudhury

Pratyush Bharati

Firms are increasingly employing social media to manage relationships with partner organizations, yet the role of institutional pressures in social media assimilation has not been studied. We investigate social media assimilation in firms using a model that combines the two theoretical streams of IT adoption: organizational innovation and institutional theory. The study uses a composite view of absorptive capacity that includes both previous experience with similar technology and the general ability to learn and exploit new technologies. We find that institutional pressures are an important antecedent to absorptive capacity, an important measure of organizational learning capability. The paper augments theory …

It Outsourcing Adoption By Small And Medium Enterprises: A Diffusion Of Innovation Approach, Abhijit Chaudhury, Pratyush Bharati

Pratyush Bharati

The study investigates factors contributing to the adoption of IT services outsourcing (ITO) by small and medium enterprises (SMEs) in western countries. The focus is on the process of diffusion and adoption of ITO as a management innovation. The paper is written from the perspective of ITO vendors from developing countries and seeks to identify steps that will help these vendors sell ITO services to SMEs in first world countries. The model is motivated by two research streams: diffusion of innovation theory and institutional theory. The model posits that vendors should exploit the fit among three factors (as it is …

Impact Of Institutional Pressures On Absorptive Capacity Of A Firm And Web 2.0 Assimilation, Pratyush Bharati, Abhijit Chaudhury

Pratyush Bharati

We investigate a theoretical model that combines two streams of research in IT adoption. The first is the institutional theoryperspective, which provides the institutional pressures that induce a firm to align itself with the members of the institution ofwhich it is a part. The second is the learning perspective on organization, which has been used to study firm characteristicsthat promote technology assimilation; it provides the mediating factor of absorptive capacity. In this study we empiricallystudy the role of institutional factors as they are mediated by absorptive capacity in the assimilation of Web 2.0 technologies.Linear structural equation model using formative constructs …

It Adoption In Small And Medium-Sized Enterprises: The Role Of Knowledge Acquisition, Pratyush Bharati

Pratyush Bharati

The knowledge-based view of the firm has motivated a rich stream of research on how social factors impact knowledge acquisition by firms. More recently, information systems research has seen an increasing interest in the effect of social influences on software assimilation. This paper combines these two streams to examine the impact of social influences on software assimilation within the firm, using knowledge acquisition as a mediating variable. A square structural equation model using formative constructs is developed. In this study of small and medium firms, we investigate the assimilation of three different software systems that support manufacturing. Data has been …