Business Commons^™

December 2012, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

The End of Marketing As We Know It A number of

studies are showing that people no longer pay much

attention to traditional marketing as they progress

through the “buyer’s decision journey” says Bill Lee. . . 7

E-Commerce Business Stand to Lose More

Without Asset Protection Find out what

differentiates commerce businesses from traditional

businesses when it comes to asset protection. . . . . . . . . 9

Duct Tape My Software and Hope for the Best? A

redesign of a website is simply a repackaging. There

can be only a handful of reasons …

November 2012, Inland Empire Business Journal

Inland Empire Business Journal

Oops, My Bad: Five Ways Your Business Can

Improve by Admitting to Mistakes According to

Michael Houlihan, owner of Barefoot Cellars,

mistakes are a fact of life. No matter how much you

try, you can’t completely avoid making them. It

improves your company’s effectiveness and

reputation if you handle them well. . . . . . . . . . . . . . . . 5

Market Trends That Will Affect Your Bottom Line

Global trends are like a river. Sometimes they are

powerful, sometimes they are weak and sometimes

they’re so mellow your business can glide along them …

September 2012, Inland Empire Business Journal

Inland Empire Business Journal

Inside Job: Why Dealing with “Difficult” Colleagues Will Lead to Happier Customers Read advice on how you can use difficult situations to start building an uplifting service culture in your organization. . . . . . . . . . . . 9

“It’s Not MY Fault!” Seven Ways Leaders Can Unearth (and Neutralize) the Fear That Lurks Behind the Blame Game Mike Staver explains that fear-based leadership lurks at the heart of the blame game. Read his advice on how you can take responsibility and help your followers to do the same. . . . . . . . …

August 2012, Inland Empire Business Journal

Inland Empire Business Journal

When Your Website Powers Your Business Why would you invest your hard-earned dollars to hire anyone less than a pro when designing your online business? After spending months developing your product, do yourself a favor and hire the right web developer—it will be well worth the investment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Need Work? Tech Companies Are Hiring Companies are hiring and will be hiring those students who have the educational capability of business with a …

July 2012, Inland Empire Business Journal

Inland Empire Business Journal

8 “Be-Attitudes” of Holding People Accountable The key to leadership is to create an environment whereby people do the best they can because they want to do it. Bob Whipple examines eight attitudes or behaviors of leaders that can foster a culture where holding people accountable is a precursor to a feeling of celebration. . . . . . 9

The Prison Industry Major phone companies profit from the prison industry. “Reach Out and Touch Someone” has a whole new meaning. . . . . . . . . . . . . . . . . . . . …

June 2012, Inland Empire Business Journal

Inland Empire Business Journal

Texas Firm Targets Inland Empire Homeowners With Foreclosed 2nd Mortgages Adding new uncertainty in the state’s ongoing mortgage crisis, a Texas company is aggressively pursuing hundreds of Californians to collect second-mortgage debt—on homes they’ve already lost through foreclosure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Improve Productivity: Identify Your Staff’s Motivating Factors It is human to try to motivate another person from the same basis as one’s own perspective. Different people are motivated for different reasons both …

May 2012, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

“More Americans Willing to Cross Borders for Health Care” A Pew Research Center poll shows that only 15 percent of Americans believe the nation’s health care system is the “best in the world.” A Gallop poll found that 29 percent of American adults are willing to travel outside the U.S. for medical treatment.

Exporting Their Way to Success Roy Paulson, president of Paulson Manufacturing Corp. in Temecula, exports to more than 100 countries. He knows a few things about bringing products to markets abroad, and he is now chairman of the Riverside County Manufacturers & Exporters Assoc. …

April 2012, Inland Empire Business Journal

Inland Empire Business Journal

Are You Committing the Seven Deadly Sins of Business Transformation? Too many employees these days are running on empty no matter how great their work ethic or their fear of unemployment. Mohan Nair believes that when people are motivated by a cause, they’ll work without stopping and without loss of energy. However, there are seven sins that you should know about that are waiting to trip you up if you want to transform your company

Hire Fast, Fire Faster If you have ever made a bad hiring decision, don’t worry you are in good company. All leaders and managers select …

March 2012, Inland Empire Business Journal

Inland Empire Business Journal

Acting Ethically is the Only Option Being ethical has a higher cost in hard times than in good times, which makes being ethical difficult in our current economic climate. But, even good times can encourage bad behavior as one might get a sense of invincibility when the money is rolling in

Creating a Dynasty: Three Leadership Styles You Need at the Top (and the Followers Needed to Support That System) Dr. Jack Stark outlines the championship formula model that identifies three core leadership styles

Business Beyond Borders—Global Skills for Today’s Boards to Secure Tomorrow’s Success As the world becomes more …

February 2012, Inland Empire Business Journal

Inland Empire Business Journal

What’s Best for Your Estate? A Will, a Trust, or Listing Your Beneficiary’s Name on Your Deeds and Accounts? Attorney William K. Hayes outlines “probate” and gives us examples of estate planning. If you don’t plan, the government has a plan for you

Do the Right Thing—Lessons From the New York Insider Trading Cases What does “doing the right thing” mean to you? Every leader and manager in business and government and for every single person should do “the right thing.”

Success Without Sacrifice: Change Your Way of Thinking Do you believe in having it all? This article will cover …

January 2012, Inland Empire Business Journal

Inland Empire Business Journal

5 Ways to Drive Customer Conversion Rates in Your Stores If you don’t track traffic or measure conversion rate in all your stores today, you are missing out on an entirely new way to drive sales. You can’t improve conversion if you don’t measure it

Estate Planning Mistakes of the Rich and Famous We think celebrities and famous people have their estates in perfect order. Think again. Attorney William Hayes gives us examples of well-known people who did not have their estates in proper order. People from all walks of life make the same mistakes over and over again

For …