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Brink's Entry Into China 2007, Roger R. Schnorbus, Littleton M. Maxwell
Brink's Entry Into China 2007, Roger R. Schnorbus, Littleton M. Maxwell
Robins School of Business White Paper Series, 1980-2022
This case was prepared from various referenced sources and was developed solely for classroom discussion; the case is not intended to serve as an endorsement, source of primary data or an illustration of either effective or ineffective handling of a business situation.
Ron Rokosz, the President of Brink's International was both pleased and distressed as he reviewed the financial results of International operations for fiscal 2006. Revenue had increased by 14% to $1,568.6M, driven by strong gains in both EMEA (Europe, Middle East, Africa) and LA (Latin America). In addition, operating profit in International was up by 68%. (Exhibit 1) …