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Full-Text Articles in Business
Dealing With “Humanewashing” Claims: Vital Farms’ Crucial Next Step, Bryce Janke, Cole Johnson, Kieran Mcwilliams, Justin Morrow, Isabelle Schmidt
Dealing With “Humanewashing” Claims: Vital Farms’ Crucial Next Step, Bryce Janke, Cole Johnson, Kieran Mcwilliams, Justin Morrow, Isabelle Schmidt
B-Corp Case Studies by UNL Raikes Seniors
Vital Farms prides itself in their ethical and environmentally-friendly production of pasture-raised eggs, butter, and ghee. A popular tagline for the company is “keeping it bullsh*t-free.” This is core to their company mission and values. However, they are currently facing a PETA class action lawsuit for potential humanewashing and greenwashing, essentially false advertising. So, what happens when the Certified B-Corporation is under attack for the very thing that sets it apart from its competition? Is it possible to rebuild trust with the public and regain ethical standing after bad PR? What are humanewashing and greenwashing, and is Vital Farms guilty?
Patagonia’S Identity: Balancing Mission And Growth, Grace Clausen, Michael Kelly, Brysen Reeser, Liam Seper, Andy Zhang
Patagonia’S Identity: Balancing Mission And Growth, Grace Clausen, Michael Kelly, Brysen Reeser, Liam Seper, Andy Zhang
B-Corp Case Studies by UNL Raikes Seniors
This case study examines the challenges Patagonia has faced in attempting to balance its mission of sustainability and company growth. Since its inception, Patagonia has been dedicated to environmentalism and sustainability. They demonstrate this dedication through numerous ways including donating to environmental groups, using recycled materials to make their products, and implementing renewable energy in their production practices. However, as the company has scaled, it has made decisions to meet the needs of its growing customer base and increasing demand, which has led to conflicts with its mission. Additionally, Patagonia’s hard stance on sustainability puts every action they take under …