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Full-Text Articles in Business
Summary -- Entrepreneurial Uncertainty: What Do Stakeholders Look For?, Douglas A. Bosse, Jeffrey S. Harrison
Summary -- Entrepreneurial Uncertainty: What Do Stakeholders Look For?, Douglas A. Bosse, Jeffrey S. Harrison
Management Faculty Publications
This paper proposes that in the early stages of a venture entrepreneurs can reduce uncertainty for stakeholders -- and raise the probability of attracting desirable stakeholders -- by exhibiting behaviors associated with fairness and justice. Actors base their reciprocal behaviors -- both positive and negative -- on their subjective perceptions of distributive, procedural and interactional justice. Thus, entrepreneurs can influence perceptions of fairness in early interactions with stakeholders. This paper extends the logic of reciprocity and fairness to the setting in which entrepreneurial firms are seeking to attract desirable stakeholders in order to commercialize innovations.
The Creole Connection: What Happens Next?, Michael L. Thomas, Linda G. Mullen
The Creole Connection: What Happens Next?, Michael L. Thomas, Linda G. Mullen
Department of Marketing Faculty Publications
The purpose of this case is to demonstrate the importance of target market selection and positioning, particularly for businesses in small college towns. Additionally, other marketing and management issues are presented to stimulate understanding of the multitude of variables that impact restaurant success. This case is intended for those interested in marketing, management, entrepreneurship, hotel/restaurant management or retailing areas.
A Network Implementation Class Exercise: Businessquest Business Incubator, Llc, Priscilla Arling
A Network Implementation Class Exercise: Businessquest Business Incubator, Llc, Priscilla Arling
Scholarship and Professional Work - Business
One way to bring concepts to life in an introductory data networks course is for students to physically build a network that addresses a real business problem. However it can be challenging to find a suitable business problem, particularly if the network can exist only during the class period. This case presents a realistic business scenario and network implementation exercise that can be completed in one or two class periods in any classroom with Internet access. The objective of the exercise is for students to solve a business problem by applying concepts related to basic network configuration, local area networks …