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Open Access. Powered by Scholars. Published by Universities.®

Entrepreneurship

2009

Business Administration, Management, and Operations

Articles 1 - 2 of 2

Full-Text Articles in Business

The Creole Connection: What Happens Next?, Michael L. Thomas, Linda G. Mullen Jan 2009

The Creole Connection: What Happens Next?, Michael L. Thomas, Linda G. Mullen

Department of Marketing Faculty Publications

The purpose of this case is to demonstrate the importance of target market selection and positioning, particularly for businesses in small college towns. Additionally, other marketing and management issues are presented to stimulate understanding of the multitude of variables that impact restaurant success. This case is intended for those interested in marketing, management, entrepreneurship, hotel/restaurant management or retailing areas.

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Constructing An Innovative Model Of Entrepreneurship Education Through Regional Collaboration, Todd A. Finkle, Jack Soper, Dan Fox, Jack Reece, Julie Messing Dec 2008

Constructing An Innovative Model Of Entrepreneurship Education Through Regional Collaboration, Todd A. Finkle, Jack Soper, Dan Fox, Jack Reece, Julie Messing

Todd A Finkle

The purpose of this article is to discuss a new self-funding model of collaborative, regional entrepreneurship education among colleges and universities called the Entrepreneurship Education Consortium (EEC). The article will discuss the following: (1) the development and objectives of a non-profit entity among seven colleges and universities; (2) initiatives to educate students about entrepreneurship; (3) stakeholders involved in the process; (4) funding issues; (5) empirical findings that support the success of the EEC; (6) a discussion on how the model can be replicated; and (7) lessons learned and limitations.

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