Business Commons^™

Gone With The Wind: The Evolving Influence Of Social Movements And Counter Movements On Entrepreneurial Activity In The U.S. Wind Industry, W. Chad Carlos, Wesley D. Sine, Brandon H. Lee, Heather A. Haveman

Faculty Publications

Social movements can disrupt existing industries and inspire the emergence of new markets by drawing attention to problems with the status quo and promoting alternatives. We examine how the influence of social movements on entrepreneurial activity evolves as the markets they foster mature. Theoretically, we argue that the success of social movements in furthering market expansion leads to three related outcomes. First, the movement-encouraged development of market infrastructure reduces the need for continued social movement support. Second, social movements’ efforts on behalf of new markets increase the importance of resource availability for market entry. Third, market growth motivates countermovements that …