Business Commons^™

Re-Engineering Xid Technologies - From Enterprise To Consumer Markets, Arcot Desai Narasimhalu

Research Collection School Of Computing and Information Systems

Several studies have addressed the process of taking ideas to markets but few have shared the experiences of start up companies that have reexamined their product strategies and repositioned their products and services for better revenues and profits. This paper reports the efforts related to repositioning of XID technologies, a start up company, into new markets while continuing to exploit its core technical competencies.