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Higher Education Event – A Case Study And Special Event Approach, Matthew J. Muldoon May 2008

Higher Education Event – A Case Study And Special Event Approach, Matthew J. Muldoon

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of the present paper is to gain a better understanding of hospitality management literature in order to improve higher education event management strategies. The resulting professional paper intends to bring forward relevant literature and practical trends in event management. In addition, the paper intends to take a useful approach in examining the role of university conference and event standards in coordinating successful university development events. Moreover, this review expects to identify trends in higher education event programs as they relate to the hospitality industry. Events are important development initiatives and when properly planed can become a true cultivation …


Hospitality Management Educators Vs. The Industry: A Competency Assessment, Michelle Millar, Zhenxing Mao, Patrick Moreo Jan 2008

Hospitality Management Educators Vs. The Industry: A Competency Assessment, Michelle Millar, Zhenxing Mao, Patrick Moreo

Hospitality Management

An often-asked question in the hospitality industry is whether graduates of hospitality education programs possess the competencies that the hospitality industry believes students should possess. The purpose of this study is to determine the discrepancies, if any, in the competencies being taught in the classroom for hospitality tourism students versus what lodging and food and beverage professionals believe are the most important competencies to be taught. Semi-structured, personal in-depth interviews were conducted with both educators of, and industry professionals working in, lodging management, and the food and beverage industry. The results of this study, incorporated into a competency domain model, …