Business Commons^™

Strategies To Customize Responsible Gambling Messages: A Review And Focus Group Study, Sally M. Gainsbury, Brett L. L. Abarbanel, Kahlil S. Philander, Jeffrey V. Butler

Research & Economic Development Faculty Publications

Background Responsible gambling messages are widely used as a tool to enable informed choice and encourage appropriate gambling behavior. It is generally accepted that gamblers have different levels of risk of developing gambling problems and require various harm minimization tools and resources. Therefore, it is reasonable to expect that responsible gambling messages should be customized and target specific groups of gamblers. This project aimed to understand hypothesized differences between cohorts of gamblers and receive qualitative feedback on archetypal targeted messages used to increase use of responsible gambling tools. Methods Focus groups were held to test messages for specific cohorts: young …

Game Change: What Have We Learned? Pt. 1, William J. Antholis, Robert E. Lang, William E. Brown, David F. Damore, Helen R. Neill, Bradley S. Wimmer

Brookings Scholar Lecture Series

Who We Are, What We Do, Where Are We Going

Brookings Mountain West is a partnership between UNLV and the Washington, D.C.-based Brookings Institution.

Goals and Objectives

Create high-quality, independent, impactful programs, publications, and activities that address issues of critical importance to greater Las Vegas and the Intermountain West region.

Serve as a platform to bring ideas and expertise together and facilitate local, metropolitan, and state discussions about the West’s future.

Enhance local, regional, and state research and public policy discussions.

Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

Within the past 10 years, communication online has evolved tremendously toward social media. This rapid change has been difficult for higher education institutions (HEI) to adapt to, leaving this important area underexplored. This strategic social media plan was developed to improve internal and external communication for the Hank Greenspun School of Journalism and Media Studies (JMS). By initiating social media platforms, relationships are cultivated with present and future students on Facebook and Twitter. This strategic social media plan develops and maintains Facebook and Twitter pages for JMS and interprets social media site visitation data. These data provide information on users, …

Educating For The Gaming Industry: Need, Profile, And Suggested Schema, Leslie E. Cummings

UNLV Gaming Research & Review Journal

As legalized gambling becomes increasingly widespread and competitive, operators seek employees who understand its unique culture and demands. Today, few baccalaureate programs offer gaming management education. Gaming subject areas for college programs span three content spheres: (a) gaming and games themselves; (b) gaming interfaces with other hospitality subjects (lodging, accounting); and (c) the gaming/hospitality environment (regulation, economics). In a given academic program, gaming content integration can be measured along a continuum, from nonexistent, to somewhat integrated within existing courses, to comprising a central educational focus.

Higher Education Event – A Case Study And Special Event Approach, Matthew J. Muldoon

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of the present paper is to gain a better understanding of hospitality management literature in order to improve higher education event management strategies. The resulting professional paper intends to bring forward relevant literature and practical trends in event management. In addition, the paper intends to take a useful approach in examining the role of university conference and event standards in coordinating successful university development events. Moreover, this review expects to identify trends in higher education event programs as they relate to the hospitality industry. Events are important development initiatives and when properly planed can become a true cultivation …