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Full-Text Articles in Business

Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere May 2020

Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere

Honors Projects

“Branding on a Budget: Marketing in the Nonprofit Sector” This service learning project combines academic research with experiential service learning. The purpose of this project was to create a strong brand for BeInstrumental, a nonprofit music education organization from Toledo, Ohio through the creation of a graphic branding plan. Principles of visual communication technology, graphic design, marketing strategies, branding, and graphic design are all implemented in this project.


Time Travel, Labour History, And The Null Curriculum: New Design Knowledge For Mobile Augmented Reality History Games, Owen Gottlieb May 2017

Time Travel, Labour History, And The Null Curriculum: New Design Knowledge For Mobile Augmented Reality History Games, Owen Gottlieb

Articles

This paper presents a case study drawn from design-based research (DBR) on a mobile, place-based augmented reality history game. Using DBR methods, the game was developed by the author as a history learning intervention for fifth to seventh graders. The game is built upon historical narratives of disenfranchised populations that are seldom taught, those typically relegated to the 'null curriculum'. These narratives include the stories of women immigrant labour leaders in the early twentieth century, more than a decade before suffrage. The project understands the purpose of history education as the preparation of informed citizens. In paying particular attention to …


The Half-Life & After-Life Of New Media, Nancy Austin Nov 2015

The Half-Life & After-Life Of New Media, Nancy Austin

Journal of Contemporary Archival Studies

It is fitting to think of the half-life of new media using the time-based metaphor of radioactive decay. As a metaphor, an object’s half-life can be a useful way to talk about the potent technological modernity of new media and, like Walter Benjamin’s well-known notion of the aura, call attention to an object’s performativity. However, Benjamin’s aura remains a constant reminder of irrevocable originality whereas remarking on half-life references a quality that changes over time. But what happens after the rhetorical impact of being new has run its course? What is the life expectancy of once-new media and what of …


[Introduction To] Museum Careers: A Practical Guide For Students And Novices, N. Elizabeth Schlatter Jan 2008

[Introduction To] Museum Careers: A Practical Guide For Students And Novices, N. Elizabeth Schlatter

Bookshelf

This concise volume is the place to start for anyone considering a career in museums. Museum professional and author N. Elizabeth Schlatter outlines the nature of the profession as a whole, the rewards and challenges of museum work, types of museums, and jobs within museums, including salary ranges. She discusses options for education and training, and suggestions on how to secure a job and how to move up the career ladder. Interviews with museum professionals from a variety of disciplines and backgrounds demonstrate different career paths and offer unique and helpful advice . For novices in the field, students in …