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Decoding Underperformance Of Entrepreneurship At The Bottom Of The Pyramid: A Literature Review Of The Field, Amber Y. Chang, Yalan Xu
Decoding Underperformance Of Entrepreneurship At The Bottom Of The Pyramid: A Literature Review Of The Field, Amber Y. Chang, Yalan Xu
New England Journal of Entrepreneurship
Purpose – Driving economic development at the bottom of the pyramid (BOP) is an enduring global challenge. While the market-based approach places hope on entrepreneurship as a major impetus to drive the underdeveloped economy, the performance of entrepreneurial businesses and their impact on poverty reduction are sometimes below expectations. This paper seeks to examine the factors that may be hindering entrepreneurship within the BOP context. This paper presents preliminary answers and provides research suggestions related to this question.
Design/methodology/approach – In order to identify the reasons behind the underperformance of entrepreneurship at the BOP, a comprehensive literature review was conducted …