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Customer-Focused Business Practice Adoption: A Comparison Of Private And Public Sector Implementations, James P. Swisher
Customer-Focused Business Practice Adoption: A Comparison Of Private And Public Sector Implementations, James P. Swisher
Theses and Dissertations
This thesis evaluates a variety of documented cases of customer-focused business practice initiatives to discern common principles of implementation within the private and public sectors. The business practices Quality, Activity-Based Costing (ABC), Customer Profitability Analysis (CPA), and Customer Relationship Management (CRM) were found to be the major techniques utilized over the past three decades. Cases were collected which documented implementation of these customer-focused business practices in the private and public sectors. Using grounded theory methodology, the implementations were analyzed for emerging concepts. The concepts uncovered in this study were further analyzed through a comparison of private and public sector implementations. …