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Diversify The Destination Image Of Las Vegas To Chinese Market, Yinying Jiang
Diversify The Destination Image Of Las Vegas To Chinese Market, Yinying Jiang
UNLV Theses, Dissertations, Professional Papers, and Capstones
Las Vegas, Nevada, is a renowned travel destination attracting tourists from all over the world. Gambling has been a dominant destination image of Las Vegas in the mind of both the national and international tourists, since the history and fast development of this city has always been related with the gambling industry. In more recent years, the business model of this city has gradually changed itself to a more complete tourist destination with mega resorts, high-end shops, amazing restaurants and incredible shows and etc. Las Vegas is now turning itself into an entertainment and business oriented travel destination along with …