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Full-Text Articles in Business
Nassimbeni And Sartor, Sourcing In China (2006), Degan Yu, Mehmet G. Yalcin
Nassimbeni And Sartor, Sourcing In China (2006), Degan Yu, Mehmet G. Yalcin
Markets, Globalization & Development Review
No abstract provided.
Global Range And Eclectic Potpourri, Nikhilesh Dholakia, Deniz Atik
Global Range And Eclectic Potpourri, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
Collective Narcissism, Anti-Globalism, Brexit, Trump, And The Chinese Juggernaut, Russell Belk
Collective Narcissism, Anti-Globalism, Brexit, Trump, And The Chinese Juggernaut, Russell Belk
Markets, Globalization & Development Review
Brexit and the election of Trump both relied on a particular type of nationalistic appeal to collective narcissism — an exaggerated emotional belief that the nation’s greatness is being undermined by other nations and other people. This tendency is catered to by appeals to make the nation great again by shutting borders and embracing isolationism while scapegoating refugees and immigrants. The rise of jingoistic leaders like Trump, Putin, and Erdogan can be explained by such appeals. But China, which has long suffered feelings of national humiliation is reacting in quite different ways that embrace globalism, even while rejecting multiculturalism. This …
Community Sport Service Provision, Resident Satisfaction, And Participation, Liangjun Zhou, Xiaoying Chen, Beth A. Cianfrone, Jerred Junqi Wang, Nathan David Pifer, James J. Zhang
Community Sport Service Provision, Resident Satisfaction, And Participation, Liangjun Zhou, Xiaoying Chen, Beth A. Cianfrone, Jerred Junqi Wang, Nathan David Pifer, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2017
Advocating for the “gold medal strategy”, China has made great advancements in elite sports; however, the significant achievement in elite sports has not translated into the development of mass sport participations. To form a stronger foundation of a sport pyramid, more attention should be directed to community sports and promoting healthy lifestyles. The purpose of this study was to examine the impact of community sport service provisions on participants’ satisfaction and in turn on their sport participation behavior. In the current study, the public sport service in community includes sport facilities, sport organizations, sport programs, fitness test, and volunteer services …
The Development Of Nba In China: A Glocalization Perspective, Jerred Junqi Wang, Liangjun Zhou, Xiaoying Chen, James J. Zhang
The Development Of Nba In China: A Glocalization Perspective, Jerred Junqi Wang, Liangjun Zhou, Xiaoying Chen, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2017
The growing sport industry and 1.3 billion potential consumers in China have been garnering tremendous attention from more and more overseas professional sport leagues. Comparatively, the National Basketball Association (NBA) has had remarkable success in the Chinese market. From the perspective of sport competition or marketing operations, the NBA’s achievement in China provides a model for other overseas sport leagues. This case study was organized by summarizing the developmental history of NBA in China, analyzing its current promotional practices, investigating into its marketing strategies, and extrapolating practical references for other sport leagues aiming to penetrating into the Chinese marketplace.
In …