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Exploration Of Hotel Distribution Channels In China — Focus On Hotel Call Centers, Tao Yu
Exploration Of Hotel Distribution Channels In China — Focus On Hotel Call Centers, Tao Yu
UNLV Theses, Dissertations, Professional Papers, and Capstones
In a world of increasing global competition, choosing an effective distribution channel is crucial for hoteliers to deliver value for their products and services. As hotel rooms are perishable, if they are not sold each night no revenue will be generated. So, we always see the distribution channel as one of the most important parts in the selling process. With the explosion of Internet commerce and computer usage, online distribution is fast growing up to become one of the popular and effective distribution channels in use. However, will functions of traditional distribution channels die from the boom of the new …
Developing A Marketing Plan For Hertz China, Isabel Tan Ai Wei
Developing A Marketing Plan For Hertz China, Isabel Tan Ai Wei
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional-paper is to develop a marketing plan for Hertz China. Hertz China is a car rental company which focused on business to business and business to customer market and only short-term rentals, of less than one year's duration. This marketing plan will thus exclude long-term or leasing arrangements and considers only cars, and excludes commercial vehicles such as vans and trucks. The marketing plan will focus on analyzing the potential consumers, product mix, price, and local competitors for such a business.