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Full-Text Articles in Business
Liu, Lee, Jiao, And Wang, Contemporary Logistics In China: An Introduction (2011), Qing Lu
Liu, Lee, Jiao, And Wang, Contemporary Logistics In China: An Introduction (2011), Qing Lu
Markets, Globalization & Development Review
No abstract provided.
The Complex Challenges Of Protecting Consumers, Deniz Atik, Nikhilesh Dholakia
The Complex Challenges Of Protecting Consumers, Deniz Atik, Nikhilesh Dholakia
Markets, Globalization & Development Review
No abstract provided.
The Effects Of Social Media Advertising On Social Search In China: Evidence From Luxury Brand, Xing Gao, Sang Yong Kim, Da Yeon Kim, Lee
The Effects Of Social Media Advertising On Social Search In China: Evidence From Luxury Brand, Xing Gao, Sang Yong Kim, Da Yeon Kim, Lee
Asia Marketing Journal
This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement) and contents types (website link and hash-tag) in social media advertising by proposing a time-series model to estimate the long-term effect of social media advertising on social search. We find that the pictorial advertisements are more effective than video advertisements, which provides a different result from previous existing research. In addition, advertisements using hashtags are more effective than web links due to efficiency of the search …
A Chinese Perspective For Internal Marketing: A Review Of The Literature And Suggestions For Future Research, Yu-Ting Huang
A Chinese Perspective For Internal Marketing: A Review Of The Literature And Suggestions For Future Research, Yu-Ting Huang
Communications of the IIMA
Internal marketing is increasingly important for the development of new organisational strategy. Previous research has reviewed internal marketing studies published in the English-speaking world during last three decades. This current paper is an extension of those other review works. This study concerns the articles that were identified to be in the Simplified Chinese language. This research hence expends review work to focus on Mainland China. This paper provides a review of Chinese literature, placing emphasis on how Chinese scholars in mainland China engage in the area of internal marketing. The review of Chinese internal marketing research shows that the large …
Nassimbeni And Sartor, Sourcing In China (2006), Degan Yu, Mehmet G. Yalcin
Nassimbeni And Sartor, Sourcing In China (2006), Degan Yu, Mehmet G. Yalcin
Markets, Globalization & Development Review
No abstract provided.
Global Range And Eclectic Potpourri, Nikhilesh Dholakia, Deniz Atik
Global Range And Eclectic Potpourri, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
Collective Narcissism, Anti-Globalism, Brexit, Trump, And The Chinese Juggernaut, Russell Belk
Collective Narcissism, Anti-Globalism, Brexit, Trump, And The Chinese Juggernaut, Russell Belk
Markets, Globalization & Development Review
Brexit and the election of Trump both relied on a particular type of nationalistic appeal to collective narcissism — an exaggerated emotional belief that the nation’s greatness is being undermined by other nations and other people. This tendency is catered to by appeals to make the nation great again by shutting borders and embracing isolationism while scapegoating refugees and immigrants. The rise of jingoistic leaders like Trump, Putin, and Erdogan can be explained by such appeals. But China, which has long suffered feelings of national humiliation is reacting in quite different ways that embrace globalism, even while rejecting multiculturalism. This …
Virtual Goods Markets And Economy In China: A Historic Account, Mann (Michael) Zhang
Virtual Goods Markets And Economy In China: A Historic Account, Mann (Michael) Zhang
Markets, Globalization & Development Review
Rapidly expanding virtual goods markets and virtual economy are thriving worldwide in general, and in China in particular. This paper reviews the growth of virtual goods markets in China and builds a historical narrative of the rapidly changing (or dynamic) and persistently unchanged (or relatively static) aspects of reality in China that condition virtuality and virtual goods markets. The review and historical analysis provide a perspective of a larger place – a total reality – where the virtuality and virtual goods markets exist, along with the physical aspects, and suggest that virtual goods marketers need to pay more attention to …
Attitude Of Chinese Students Towards Solar Pv Rooftop System Adoption, Steven E. Spicer, Yaqin Sun
Attitude Of Chinese Students Towards Solar Pv Rooftop System Adoption, Steven E. Spicer, Yaqin Sun
Undergraduate Review
With rising environmental concerns, China is more interested in Photovoltaic (PV) generation than ever before. Challenged by international trade limitations following antidumping investigation, and excess inventory following overproduction of panels and components in the last five years, China is actively expanding its domestic PV market, specifically the roof-top residential system. The motivation of this research is to understand the potential domestic market by examining the first hand data collected at Chinese universities. This research investigates students’ major concerns, prior experience, awareness, knowledge and attitude toward solar PV system. The results indicate 1) There is a promising future for solar PV …