Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

China

Marketing

Perspectives@SMU

Articles 1 - 1 of 1

Full-Text Articles in Business

China: The Next Big Market For Soft-Branded Hotels?, Elisa Ka-Yan Chan Jul 2022

China: The Next Big Market For Soft-Branded Hotels?, Elisa Ka-Yan Chan

Perspectives@SMU

A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates