Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
R&D Investment, Business Performance, And Moderating Role Of Guanxi: Evidence From China, Chiquan Guo, Sudipto Sarkar, Jing Zhu, Yong J. Wang
R&D Investment, Business Performance, And Moderating Role Of Guanxi: Evidence From China, Chiquan Guo, Sudipto Sarkar, Jing Zhu, Yong J. Wang
Marketing Faculty Publications and Presentations
Highlights
-
Relationship duration with major clients not only has a direct, negative effect on total income (sales).
-
Relationship duration has a negative moderating effect on the association between research & development (R&D) and total income.
-
Relationship duration with major suppliers has a positive moderating effect on the association between R&D and total profits.
-
Relationship with government has a positive effect on total income, and it also has a negative moderating effect on the R&D-performance chain.
-
Chinese firms over emphasize the importance of guanxi with the government by going overboard or overspending on it.