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Full-Text Articles in Business

An Imc Approach To Entrepreneurship: How Generation Z Is Changing The Landscape Of Entrepreneurship, Kylie Nicole Cockrell Apr 2022

An Imc Approach To Entrepreneurship: How Generation Z Is Changing The Landscape Of Entrepreneurship, Kylie Nicole Cockrell

Honors Theses

Generation Z entrepreneurs capitalize on the fast-paced environment of the marketing industry and adapt to changing customer needs and expectations to deliver the best product or service from their business. This thesis researches the current media trends and marketing approaches Gen Z entrepreneurs are using in their businesses and how access to entrepreneurial-focused programs make Generation Z the leading generation in entrepreneurship.

Inspired by the researcher’s own experience as an online clothing business owner, this thesis investigates how members of Gen Z are increasingly becoming entrepreneurs. A mixed methodology of primary and secondary research was deployed to explore consumer trends. …


The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford May 2020

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …


A Study Of The Product Development Process For The Transparent Kitchen Knife Block, Benjamin Payne May 2020

A Study Of The Product Development Process For The Transparent Kitchen Knife Block, Benjamin Payne

Honors Theses

The purpose of this document is to summarize the research and planning, design, market evaluation, cost analysis, and production process for a kitchen knife block. The team began by researching multiple knife block designs and evaluating what strengths and weaknesses existed with the basic models that are currently offered in different marketplaces. After collecting data on material costs and discussing different design features, the team created a survey in order to gauge consumer preferences and gain a better understanding as to what features and price point the average customer would consider purchasing. The resulting information was used to create an …


Psychological Model Of The Budgetary Process, Mary T. Soulier Jan 1980

Psychological Model Of The Budgetary Process, Mary T. Soulier

Woman C.P.A.

No abstract provided.


Budgetary Control In A Manufacturing Plant: The Problems And Plans For Improvement, Michael A. Novak Jan 1980

Budgetary Control In A Manufacturing Plant: The Problems And Plans For Improvement, Michael A. Novak

Woman C.P.A.

No abstract provided.


Are Accountants Overlooking The Human Aspects Of Budgeting?, L. Gayle Rayburn Mar 1971

Are Accountants Overlooking The Human Aspects Of Budgeting?, L. Gayle Rayburn

Woman C.P.A.

No abstract provided.


Use Of Sensitivity Analysis In Capital Budgeting, William C. House Sep 1967

Use Of Sensitivity Analysis In Capital Budgeting, William C. House

Management Services: A Magazine of Planning, Systems, and Controls

No abstract provided.


Profit Approach To Budgeting, Allen B. Koltun Sep 1965

Profit Approach To Budgeting, Allen B. Koltun

Management Services: A Magazine of Planning, Systems, and Controls

No abstract provided.


Responsibility Accounting, Jose Manuel Pintado Mar 1965

Responsibility Accounting, Jose Manuel Pintado

Management Services: A Magazine of Planning, Systems, and Controls

No abstract provided.


Essence Of Budgetary Control, Maurice S. Newman Jan 1965

Essence Of Budgetary Control, Maurice S. Newman

Management Services: A Magazine of Planning, Systems, and Controls

No abstract provided.


Accounting For The Future, Robert K. Jaedicke, Jay M. Smith Jr. May 1964

Accounting For The Future, Robert K. Jaedicke, Jay M. Smith Jr.

Management Services: A Magazine of Planning, Systems, and Controls

No abstract provided.


Flexible Budgeting, Helene M. A. Ramanauskas Apr 1962

Flexible Budgeting, Helene M. A. Ramanauskas

Woman C.P.A.

No abstract provided.


Budgets—Use And Effectiveness, Wilma Loichinger Jun 1961

Budgets—Use And Effectiveness, Wilma Loichinger

Woman C.P.A.

No abstract provided.


Budget Preparation, Donna Danielson Feb 1961

Budget Preparation, Donna Danielson

Woman C.P.A.

No abstract provided.


Budgeting, June L. Cassada Oct 1954

Budgeting, June L. Cassada

Woman C.P.A.

No abstract provided.


Development Of The Modern Business Budget, Della Mae Rogers Mar 1932

Development Of The Modern Business Budget, Della Mae Rogers

Journal of Accountancy

No abstract provided.


Phases Of Budgetary Control, Frank S. Hecox Sep 1929

Phases Of Budgetary Control, Frank S. Hecox

Journal of Accountancy

No abstract provided.


Understanding Budget Preparation And Control, C. Y. Colgan Aug 1928

Understanding Budget Preparation And Control, C. Y. Colgan

Journal of Accountancy

No abstract provided.


Why The Budget?, Walter F. Vieh Sep 1925

Why The Budget?, Walter F. Vieh

Journal of Accountancy

No abstract provided.