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Namaste In The Usa: The Growing Pains That Traditional Yoga Faces In America – An International Marketing Case Study, Clay T. Wilderman, Mona Sinha Jan 2019

Namaste In The Usa: The Growing Pains That Traditional Yoga Faces In America – An International Marketing Case Study, Clay T. Wilderman, Mona Sinha

The Kennesaw Journal of Undergraduate Research

Yoga is a mind, body, and spiritual practice that originated nearly 5,000 years in India. It is known to relieve stress, enhance athletic performance, increase strength and flexibility as well as assist in achieving inner peace, focus, and improving mental wellness. In recent years, the practice of yoga has grown exponentially in the United States with about 37 million practitioners in 2016. However, the future growth of yoga in the U.S faces some critical challenges. American innovations in yoga techniques and the rise of the yoga accessories industry with deep linkages with consumerism, is drawing the practice away from its …


Culture And Innovation In Peru From A Management Perspective, Gregory J. Scott, Ian Chaston Dec 2013

Culture And Innovation In Peru From A Management Perspective, Gregory J. Scott, Ian Chaston

Journal of Global Initiatives: Policy, Pedagogy, Perspective

Political stability, macro-economic caution, and the aggressive pursuit of free trade have enabled Peru to emerge as one of the fastest growing economies in Latin America. This economic expansion has created heightened interest in the evolution of corporate culture and its influence on firm performance. This paper examines organizational performance in relation to the influence of cultural values on innovation by means of a survey of upper level managers. Analysis of the survey results indicates that there was a positive relation between innovation and power distance and uncertainty. Survey findings show no relationship between innovation and individualism nor innovation and …


The Implementation Of G2b Inter-Organizational Information Systems: A Dialectical Design Perspective, Gamel O. Wiredu Oct 2012

The Implementation Of G2b Inter-Organizational Information Systems: A Dialectical Design Perspective, Gamel O. Wiredu

The African Journal of Information Systems

Although the interactions between information technology and the context of government-to-business relations challenge the implementation of information systems, the challenges are currently under-researched. Therefore, this paper analyzes the mutual shaping between technology integration and the context. Based on an empirical study of the deployment of electronic cash registers for value-added tax administration, the analysis explains how government-business dialectics inform the design of relations between institutional, technological and organizational factors. The explanations lead to the argument for a dialectical design perspective on implementation that facilitates a systematic comprehension of (1) the inducements of design; (2) the relationships between the factors as …