Business Commons^™

Consumers' Brand Loyalty Towards Small Family-Owned Businesses, Christo A. Bisschoff Prof, Christoff Botha Prof, Marco Van Schoor Mr, Doret Botha Prof

Association of Marketing Theory and Practice Proceedings 2024

Family-owned businesses constitute a substantial portion of the workforce and GDP in South Africa and, with limited work opportunities in the public sector, play a significant role in job creation. As a result, family enterprises significantly influence South Africa's economy. This study aims to understand consumer loyalty towards family-owned businesses as brands by investigating family-owned businesses in the small mining town "Stilfontein" in the North-West Province, South Africa. Qualitative data collection involved semi-structured interviews with customers of family businesses to gather insights into brand loyalty. The identified themes and sub-themes highlight the importance of community bonds, personalized services, product quality, …

Staff Council Meeting Minutes, Georgia Southern University

Staff Council Meeting Agenda and Minutes

• Staff Council:
• Presidential Updates & Comments | Updates from Dr. Kyle Marrero are as Follows
• Human Resources | Updates from Mandy Maynard
• Office of Inclusive Excellence | Updates from Jazzkia Jones
• Treasurer Report | Updates from Andrew Durden, Treasurer
• Committee Reports

Staff Council Meeting Minutes, Georgia Southern University

Staff Council Meeting Agenda and Minutes

• Staff Council
• Presidential Updates & Comments | Updates from Dr. Kyle Marrero are as Follows
• Human Resources | Updates from Vickie Shaw
• Treasurer Report | Updates from Scott Taylor, Chair
• Committee Reports

Staff Council Meeting Minutes, Georgia Southern University

Staff Council Meeting Agenda and Minutes

• Staff Council
• Consent Agenda and Minutes of Meeting
• Presidential Updates & Comments | Updates from Dr. Kyle Marrero are as Follows
• Questions and Answers
• Human Resources | Updates from Vickie Shaw
• Treasurer Report | Updates from Scott Taylor, Chair
• Committee Reports

Staff Council Meeting Minutes, Georgia Southern University

Staff Council Meeting Agenda and Minutes

• Staff Council
• Presidential Updates & Comments | Updates from Dr. Kyle Marrero are as Follows
• Questions and Answers
• Human Resources | Updates from Denise Gebara
• Treasurer Report | Updates from Matthew Pulliam, Treasurer
• Fundraising and Scholarship Committee
• Staff Development Committee
• President’s Diversity Advisory Council (PDAC)
• Important Dates

Staff Council Meeting Minutes, Georgia Southern University

Staff Council Meeting Agenda and Minutes

• Staff Council:
• Consent Agenda and Minutes of Meeting
• Presidential Updates & Comments | Updates from Dr. Kyle Marrero are as Follows
• Questions and Answers
• Treasurer Report | Matthew Pulliam
• Important Dates

Jonny Boy Cookies' Event Campaign Targeting College Students, Ye'senia L. Agosto-Rivera

Honors College Theses

The evaluation of data from social media sites can offer valuable decision-making data for small businesses. Generally, college students are dependent on the Internet and social media sites precisely to connect with others socially. Can small businesses with limited finances and limited technical knowledge compete in this new social media-driven market to develop more in-person events? This paper discusses a detailed event campaign for Jonny Boy Cookies to expand their college student demographic beyond their current middle-aged women demographic. Quantitative approaches will be used to guide the research and implementation of new methods.

Downfalls Of Economy Leading Small Businesses: A Study Of Corrective Actions, Alexis N. Davis

Honors College Theses

This study explores the significance of inappropriate accounting procedures and their detrimental effects on small businesses. This conceptual study is centered around small business decisions made by decision makers with weak understanding of financial literacy. The study highlights a series of improvements to weak internal controls that are not uncommon in small businesses.

Staff Council Meeting Minutes, Georgia Southern University

Staff Council Meeting Agenda and Minutes

• Administration/Guests
• Staff Council
• Call to Order
• Consent Agenda and Minutes of Meeting
• Presidential Updates & Comments | Updates from Dr. Kyle Marrero are as Follows
• Questions and Answers
• Human Resources | Updates from Vickie Shaw
• Treasurer Report | Matthew Pulliam
• Committee Reports
• Important Dates

Creating An Awareness And Understanding Of Business And Cultural Environments Through The Integration Of Classic Literature And Film Into Traditional Course Work, Bob Kimball

Southern Business Review

Bob Kimball, PhD, is a professor in the Department of Marketing, University of West Florida, Pensacola, FL 32514.

Taking Flight – February 2019, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message From the Dean
• Alumni Spotlight: Matt Donaldson
• Retail Students Make Annual Trek to NYC
• Meybohms Host First Eagles After Hours Event
• Georgia Southern Economics Students Take Fourth Place in National Trading Competition
• Eagles Economics Society Attends Premier Economics Conference
• Economics Students Conducting Original Research
• Business Confidence Is Strong, but Headwinds Are Present
• Finance Association Brings Industry Guests to College
• Faculty/Staff News

Equifax: Anatomy Of A Security Breach, Ashton Glenn

Honors College Theses

The infamous 2017 Equifax breach not only compromised millions of citizens’ data, but the breach also left Equifax vulnerable to lawsuits that claim the company acted negligently. This thesis analyzes the events and facts behind the incident to determine the probable outcome of the main case against Equifax. A claim of a breach can come from either Equifax’s data protection or breach response. This thesis concludes the results of the case depends on the final court to determine if Equifax acted negligently with its data protection. If the case ends in the Eleventh District Court of Appeals, the court will …

Processing Popup Ads And Print Ads: A Comparative Study Between American, Brazilian, And Argentinean Consumers, Gary H. Kritz, Hector R. Lozada

Association of Marketing Theory and Practice Proceedings 2014

As more and more companies become global business entities, it will be important to find out how traditional consumer behavior processes and relationships work in different countries. A comparison of the processing of a traditional print ad and popup ad are compared within and between the United States, Brazil, and Argentina. Very little research exists regarding traditional consumer behavior and advertising model outcomes in Brazil and Argentina. Since these two Latin American countries have become large economic powers in the global economy, it is important to study how these countries’ consumers react to existing models of consumption and advertising. Could …

Social Media In The Business Curriculum, Pauline Ash Ray, Jenny Swearingen

Association of Marketing Theory and Practice Proceedings 2013

Due to the prolific development of Web 2.0 tools and the growing demand for their use in business this study explores the status of their inclusion in the business curriculum. Social media use is valuable, not only to marketing students, but also to all business students as well as the ability to build a personal brand to further their careers. There is a growing consensus to include social media in the curriculum but to what extent: A course, a major or a MBA specialization? A literature review for research of social media inclusion in curriculum is conducted for the current …

The Role Of Empathy In The Benefits Sought From Volunteering, David J. Burns

Association of Marketing Theory and Practice Proceedings 2013

Increasing needs for volunteers have led many nonprofit organizations to seek to understand the benefits sought by individuals from volunteering. This study examines empathy. Empathy is believed to be one of the causes of individuals engaging in helping or prosocial behavior, an activity which includes volunteering. What role does empathy play in the benefits sought by individuals from volunteering? The objective of this study is to examine this question. The relationship between empathy and benefits sought by collegiate business students from volunteering are explored. Individuals who possess relatively higher levels of empathy appear to be more likely to participate in …

The Factors That Influence Merchants’ Likeliness To Continue Business: A Study Of Georgetown, South Carolina, Monica B. Fine, Paul Clark

Association of Marketing Theory and Practice Proceedings 2013

Loss of businesses to surrounding areas has escalated in the past decade, promoting an examination of factors causing business defection from the city of Georgetown, South Carolina. Kotler (1969) warned that customer retention is more important than identifying new prospects. If the customer’s satisfaction levels fall below completely satisfied, there is a risk of customer defection. This issue is important because the “purpose of a business is to create and keep customers” (Kotler 1969, p. 2). Therefore, understanding what dissatisfies a customer is just as important as understanding what satisfies a customer. The degree to which cities are vulnerable to …

Implementing The Customer Relationship Paradigm In Sports Marketing, Lynn W. Mcgee

Association of Marketing Theory and Practice Proceedings 2010

With the increasing attention to services marketing, the paradigms that guide marketing practitioners are shifting. An emerging approach useful to sports marketing is the study of customer relationships and their role in marketing mix design. This qualitative study examines the process, benefits and costs of implementing the customer relationship paradigm in brand identity development. A new baccalaureate university introduced athletics—and needed a mascot, colors and visual identity. Gronroos’ model of external, internal and interactive marketing guided the process. The results demonstrated the benefits of the approach and identified the need for stronger concepts and measures in this emerging research.

Gerald H. Achenbach Papers, Zach S. Henderson Library Special Collections

Finding Aids

This collection consists of a list of speeches and lectures given by Gerald.H. Achenbach dated 1953-1988 including a keynote address and a speech on the free enterprise system. Also in this collection are pamphlets and brochures written by G.H. Achenbach and personal memos and lecture outlines.

Find this collection in the University Libraries' catalog