Business Commons^™

The Importance Of Starting A For-Profit Business As Mission To Advance God’S Kingdom, Hannah M. Mitchell

Senior Honors Theses

All Christians have a duty to advance the Kingdom of God according to Matthew 28:16-20, which tells Christians to, “go and make disciples of all nations” (New International Version). The gospel has not yet reached many areas of the world that Christians could influence if they started a Business as Mission (BAM). A BAM start-up would provide jobs to the surrounding communities and aid in improving the economy. Assisting others by providing jobs and meeting their physical, spiritual, social, and economic needs will empower individuals and allow communities to flourish. Even non-Christians find helping others important, which is seen through …

Web-Based Training Program For New Custom Decoration Apparel Franchisees, Wesley Parsell

Master of Education in Instructional Design and Technology Plan II Graduate Projects

Effective franchise training is essential in the expansion of a franchised business. With advances in internet connections, web applications and multimedia capabilities, training for new and existing franchisees can now take place online in the form of web-based e-learning. In addition to potentially increasing the overall effectiveness of the franchisee training, web-based training also eliminates some of the challenges of traditional, face-to-face franchise training like travel expenses, time, and the availability of human resources.

The purpose of this project was to develop an asynchronous web-based training program for new or potential franchisees in the custom decorated apparel industry. The ADDIE …

Growing Your Business And Creating A Market For Your Product, Ned Roberto

Center for Business Research and Development

This 14th Consumer Coping Behavior Survey is a nationwide survey of consumers regarding their recurring purchases of 144 product and service categories. In 2008, it became nationwide covering the four study areas of NCR, Balance Luzon, Visayas and Mindanao.

Profile Of Business In The Traditional Design Sectors, Con Kennedy

Reports

This research report illustrates the findings form the “Profile of Business in the Traditional Design Sectors”. This research was commissioned by the Design and Crafts Council of Ireland as part of the Year of Irish Design (ID1025) which is supported by the Department of Jobs, Enterprise and Innovation and was under taken on their behalf by Con Kennedy. The aim of this research is to develop an understanding of the size, location and demographic of design practices and business in the Republic of Ireland. For the purpose of this report, the agreed sectors and design sectors to research were: • …

Youtube Money: The Impact Of Brand Management On Online Video Companies, Samantha Perry

Honors Program Theses

Many YouTube channels today operate not only as miniature media outlets, but as fully functional media companies operating independently through advertising revenue. The top creators of content on YouTube bring in millions of dollars of revenue each year. This thesis seeks to answer the question of how content creators can harness the power of brand management strategy in order to maximize revenue and grow their audiences over time. I overview current trends among content creators industry-wide, and then focus on a group of channels to analyze their brand management habits on- and off-line. I then examine data from brands’ videos …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

Small Retail Business Owner Strategies Needed To Succeed Beyond 5 Years, Colonel Jaime Solis

Walden Dissertations and Doctoral Studies

Small businesses accounted for 99% of the firms in private industry, provided 38% of the goods and services sold in the United States, and hired 55% of the labor force each year between 2012 and 2015. From 1993 to 2013, small firms accounted for 63% of new work generated while more than 50% of U.S. small businesses failed inside of 5 years and at least 20% failed during the first year. The purpose of this multiunit case study was to explore the strategies small retail businesses used to achieve sustainability beyond 5 years in a purposefully selected county in Virginia. …