Business Commons^™

December 2005, Inland Empire Business Journal

Inland Empire Business Journal

Amtec Communications Teams up With Cymphonix

4 Ways to Increase Sales---Is your Marketing Pumping iron?

World Trade: A Mall for Global Manufactures

Office and Industrial Markets Poised for Sold Growth

Close-up

Corporate Profile

Investment and Finance

Commentary

World Trade

The List:

Chambers of Commerce

Business Brokerage Firms Serving in the Inland Empire

Fleet Automotive Dealership in the Inland Empire

Managing

Computers/ Technology

Real Estate Notes

Managers Bookshelf

New Business List:

County of San Bernardino

County of Riverside

Executive Time out

November 2005, Inland Empire Business Journal

Inland Empire Business Journal

Close-up

The Number one Soft Drink Maker in the Inland Maker

Corporate Profile

The Lists: Commercial Building Developers

Investments & Finance

Letters to the Editor

Commentary

Executive Notes

OK, So the Phone is Ringing

The Lists: Fastest Growing Companies in the Inland Empire

The Lists: Title Companies in the Inland Empire

Hazardous to Our Health

Health Issues

Malpractice Maladies

The Lists: Mortgage Lenders

Computers/Technology

New Solar Energy Project Coming Soon to the Mojave Desert

The Lists: Commercial Real Estate Brokers Serving the Inland Empire

Commercial Real Estate Brokers Serving the Inland Empire

New Business Lists: Real Estate Notes

New Business …

September 2005, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

High Praise for Palm Springs Convention Center Expansion 1

A Family and Their Family Restaurant 7

Ambryx Biotechnology Relocates Corporate Headquarters From Orange County to Riverside's University Research Park 8

What Went Wrong in New Orleans? 10

The Training Track: Four Reasons to Invest In a Great Training Program 30

Columns

Close-up 6

Corporate Profile 7

Inland Empire People 8

Investments & Finance 9

Editorial 10

Commentary/Opinions 11

Executive Notes 12

Computer Technology 13

The Lists; Golf Courses in the Inland Empire 14

Inland Empire's Largest Hotels 20

Banks in the Inland Empire 34

Substance Abuse Programs …

October 2005, Inland Empire Business Journal

Inland Empire Business Journal

Two Indian Gaming Casinos Slated for Barstow

Job Market Strongest in Nation

CSI: San Bernardino---Real Facts vs. Myths and Beliefs

Only you can Prevent Identity Theft

Stop Managing and Start Leading

Owning Your Intellectual Property

Close-up

Commentary

Executive Notes

Inland Empire People

Financial

Executive Time Out

Managing

Computers/ Technology

Leadership

Real Estate Notes

Managers Bookshelf

The List:

Wireless Companies in the Inland Mepire

Interconnect/ Telecommunications Firms Serving the Inland Empire

Internet Service Providers Serving the Inland Empire

Copier, Fax and Business Equipment

Retailers in the Inland Empire

Long Distance Companies Serving the Inland Empire

New Business List:

County of San …

August 2005, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Nine Things o Know Before Selecting the Web Host for Your Business 6

Garner Holt: San Bernardino’s Toymaker 7

Market Competition and Recent Reforms Will Keep Bringing Workers’ Comp Rates Down, If Preserved 8

Phishing and Casting 13

Columns

Close-Up 6

Corporate Pro file 7

Investments & Finance 9

Letters to the Editor 10

Opinions 11

Computers/Technology 13

Lists. Top Health Care Medical Clinics’Groups 20

MBA/Executive Programs 22

Environmental Companies 34

Money/ Investments 23

Executive Time Out 26

Managing 27

Managing Bookshelf 39

New Business List: County of San Bernardino 41

New Business List: County of Riverside …

July 2005, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

San Bernardino Count)'S Top Teacher 6

Scandia Downs; A Family Affair 7

This Could Happen to You--So It's Always Great to be Proactive 21

World's First Total Marrow Irradiation Procedure Performed at City of Hope Cancer Center 26

My Favorite Small Hotel in the Desert 7

Columns

Close-Up 6

Corporate Profile 7

Inland Empire People 8

Investments & Finance 9

Commentary 10

Credit Unions 11

Computers/Technology 13

Law 14

Negotiations 22

Money/ Investments 23

Lists:

Advertising Agencies in the I.E 16

Staff Leasing Companies 25

Certified Public Accountant Finns 35

Commercial Printers 36

Managing 28

Desert Business …

Child Targeted Tv Advertising And Its Influence On The Child- Parent Purchase Relationship:, Catriona Nash, Serge Basini

Conference proceedings

Since the 1970s an argument has raged over the influence child targeted advertising has on its young audiences (Lawlor & Prothero 2003). An area of particular interest is the effect of child targeted advertising on the parent-child purchase relationship, commonly referred to as ‘pester-power’. In recent years, harnessing its power has become a Holy Grail for those who believe it to be the key to parent’s purse strings (Harding 2004). Industry spending on advertising to children has significantly increased in the past decade, from $100 million in 1990 to more than $2 billion in 2000 (www.media-awareness.ca). This paper outlines preliminary …

The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny

Theses and Dissertations - UTB/UTPA

Standardization versus adaptation of advertising has been a subject of great controversy that has been debated for more than 50 years. Scholars have pointed out the increasing demand for more cross-cultural research on advertising content that can contribute to the standardization versus adaptation debate. Scholars have also pointed out that although the Arab world offers great opportunities for multinational corporations, the Arab world has been severely neglected in academic research. To comply with this demand, this study investigates the similarities and differences of the manifestation of cultural and religious values in the U.S. and the Arab world (Egypt, Lebanon, Kuwait, …

June 2005, Inland Empire Business Journal

Inland Empire Business Journal

Corporate Profile 7

Commentary 10

Managing 11

Computers/Technology 13

Law 14

Legislation 15

Executive Time Out 19

Financial Institutions 20

Negotiations 22

Communications 23

Desert Business Journal 30

Lists:

I Savings & Loans 21

Motorcycle Dealers 29

Hospitals 35 & 36

Manager's Bookshelf 39

Restaurant Review 44

Calendar 46

Effects Of Antismoking Advertising-Based Beliefs On Adult Smokers’ Consideration Of Quitting, Richard G. Netemeyer, J. Craig Andrews, Scot Burton

Marketing Faculty Research and Publications

Objectives. We examined whether specific antismoking advertising–based beliefs regarding the addictiveness of smoking, the dangers of environmental tobacco smoke, and the tobacco industry’s use of deceptive advertising practices are associated with adult smokers’ consideration of quitting. We also assessed whether interactions between such beliefs and having children living in the home were associated with consideration of quitting. Methods. We used analyses of smokers’ responses to a telephone survey conducted after completion of the Wisconsin Anti-Tobacco Media Campaign to test hypotheses associated with our study objectives. Results. Results indicated that advertising-based beliefs regarding smoking addictiveness and the dangers of environmental …

The Disruptive Impact Of Attribute Information On The Effectiveness Of Analogies In Print Advertising As A Means To Enhance Consumer Learning Of New Product Benefits, A. Ait El Houssi, K. P. Morel, E. J. Hultink

Faculty of Commerce - Papers (Archive)

The presented study had two purposes. First, it pursued to demonstrate that it is more effective to use analogies in advertisements for really new products to increase consumers’ comprehension of the new product’s benefits than not to use analogies. Second, it aimed to test the (counterintuitive) assumption that inclusion of product attribute information in the advertisement in addition to the analogy would actually frustrate benefit comprehension. The results of the experiment showed that advertisements with an analogy lead to greater benefit comprehension than advertisements without an analogy. Further, it is more effective in print advertising in managing consumer learning of …

May 2005, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Workers’ Compo Plan Critics Cry Foul 5

Kelly Space: Measuring the Moon From the Inland Empire? 7

Why Rosie Wilson Is as Bubbly as Her Own Champagne 8

The Mall of Victor Valley 17

Radical Capitalist Ethics 37

Owners, Presidents, Genera; Managers START YOUR ENGINES 38

Columns

Close-Up 6

Corporate Profile 7

Commentary 10

Inland Empire People 8 +16

Investments & Finance 9

Computers/Technology 13

Managing 11, 15

Executive Time Out19

Lists:

Largest Credit Unions 22

Employment Services/Agencies 29,30,31

Law Firms 33,35,36,37

Dental Plans 41

New Business Lists 42 & 43

Manager's Bookshelf 39

Restaurant Review 44 …

Testing For A Synergistic Effect Between Online Publicity And Advertising In An Integrated Marketing Communications Context, Anca C. Micu

WCBT Faculty Publications

This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or publicity or both. Also, the indirect relationship between brand communication exposure condition and purchase intent was modeled via path analysis. 634 students participated in an online experiment. Repeated measures MANCOVA analysis results indicate that the two synergistic conditions, which included an ad-article or article-ad combination, were more effective in terms of brand communications impact than the pure advertising condition. The pure publicity condition was found to be more effective than any of the other …

April 2005, Inland Empire Business Journal

Inland Empire Business Journal

P.O.W.E.R. Leaders Are leaders born or made? 11

Developing a Corporate E-Security Policy 12

Ten Steps to Solving Any Problem 15

Time Evans: The Unforgettable Champlain 16

What Can We Learn From Martha Stewart? 17

W. M. keek Foundation Grant $20 Million 30

The Story Behind the Need for Refinancing of the Pacific Life Open Tennis Tournament 38

Columns

Close-Up 6

Corporate Profile7

Investments & Finance 9

Opinion/Commentary 10

Computers/Technology 13

Managing 15

Inland Empire People 8, 16

Executive Time Out 19

lnternet 34

Desert Business Journal 18

Lists: Airlines Serving the Inland Empire 43

Meeting Facilities 35, 37

Top …

March 2005, Inland Empire Business Journal

Inland Empire Business Journal

Managing 14

Inland Empire People 18

Executive Time Out ....19

Marketing 21

Sales 22

Negotiation 23

Entrepreneurship 26

Financial Institutions 29

New Business in County of San Bernardino .36

New Business In County of Riverside 37

Business in the Desert 38

Lists:

The Top HMOs 17

Corporate Housing 39

Residential Real Estate Brokers 45

The Top PPOs 47

Manager's Bookshelf 40

Real Estate Notes 43

Calendar 44

Restaurant Review 46

February 2005, Inland Empire Business Journal

Inland Empire Business Journal

Close-Up 6

Corporate Profile 7

Investments and Finance 9

Commentary/Opinion 10

Computers/Technology 13

Managing 15

Getting Organized 17

Inland Empire People 18

Sales 21/22

Resource Directory. 23

Manager's Bookshelf. 40

Executive Notes 41

Lists:

Independent Banks 25

Architectural/Engineering Firms 35

Top Commercial/Industrial Contractors .42

Residential Real Estate Builders 44

Restaurant Review 45

Calendar 46

January 2005, Inland Empire Business Journal

Inland Empire Business Journal

Law 8

Investment & Finance 9

Computers/Technology 12

Managing 13

Getting Organized 17

Executive Time Out 19

Inland Empire People 20

Effective Presentations 28

Entrepreneurship 29

Negotiating Sales 34

World Trade 39

Manager's Bookshelf 42

Calendar 44

Advertising To New Parents -- An Examination Of The Ways Select Children's Product Manufacturers Attract New Parents As Potential Customers, John L. Mccullough Jr.

Seton Hall University Dissertations and Theses (ETDs)

.