Business Commons^™

December 2004, Inland Empire Business Journal

Inland Empire Business Journal

At Deadline l

Close-Up 6

Corporate Profile 7

Investments and Finance 9

Corner on the Market 16

Getting Organized 17

Inland Empire People 18

I Executive Time Out 19

Inland Empire Bank Results 32

Top Ten Southern California Resorts 33, 34

Executive Notes 37

Chambers of Commerce 38

Manager's Bookshelf 40

Automotive Dealers 43,44,45

Restaurant Review 46

Business Brokerage Firms 47

November 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Cut Workers Comp Costs 2

Understanding Commercial Leases 8

How to Read and Respond to Your Audience’s Body Language 13

How to Develop a Winning Competitive Strategy 15

An Interview with John P. Calverley 17

Bakersfield’s Business Conference 19

Reduce Sales Resistance 31

Columns

At Deadline 1

Close-Up 6

Corporate Profile 7

Law 8

Investments & Finance 9

Computers/Technology 12

Marketing 13

Managing 14

Corner on the Market 15

Getting Organized 16

Executive Time Out 18

Resource Directory 22

Second Page One 29

Wine 30

Sales 31

Manager’s Bookshelf 36

Employer s Page 37

Human Resource Guide …

October 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

21st Century Medicine Receives Grant of $150,000 1

Community- Bancorp and Cuyamaca Bank Approve Merger 1

Ontario Convention Center 1

Karen Dil Bowerman, Ph.D. 6

Yamamotoyama of America 7

Mistakes Today’s Executives Make 10

How to Build Your Own Championship Team 15

A Review of Oaks of Ojai 16

California Chamber of Commerce 38

Columns

Close-Up 6

Corporate Profile 7

Stocks 8

Letter to the Editor/Commentary . 9

Computers/Technology 12.13

Managing 14

Championship Team Building l5

Executi'e Time Out 16

People in Profile 17

Economic Development 18

Office Technology 20

Resource Directory 23

Marketing and Sales 26 …

Is That A Sexy Ad Or What? Measuring Sex In Advertising, Stephen S. Holden, Joanna Gabler

Stephen S Holden

This paper addresses the tricky issue of assessing what constitutes sex in advertising, and in particular, examines the various ways in which sexiness can be operationalised.

Sex Cells : How The Use Of Sex In Advertising Varies Across Eight Countries, Stephen S. Holden, Marilyn Y. Jones, Joanna Gabler

Stephen S Holden

This study examines how the use of sex in magazine advertising varies across eight different countries – Singapore, Australia, India, South Africa, France, Germany/Austria, Brazil and the U.S. Eight magazines were collected from each country. We examined the incidence of sex in advertising and its various components in the 3,201 ads found in this assortment of magazines. Significant differences between countries were found for use of attractive models, nudity and types of sex appeal. While it is difficult to draw firm conclusions, we believe that the results support the notion that sex in advertising is driven by its novelty value …

September 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Got Golf? 1

Politics and Your Portfolio 1

First Laparoscopicc Donor Nephrectomy Is Performed at ARMC 1

Pomona Host Lions Club Vision Center 3

Survey: U.S. Business Leaders Hiring Expectations on the Rise 3

Mortgage Association Defines Predatory Lending 23

AAF National President Speaks to the Inland Empire Ad Club 31

Columns

Close-Up 6

Corporate Profile 7

Law 8

Investments & Finance 9

Opinions/Commentary 10

Computer/Technology 13

Managing 15

Corner on the Market 16

Getting Organized 17

Inland Empire People 18

Executive Time Out19

SBA Lending 20-21

Resource Directory 24

Financial Institutions 25-29, 32

Second Page 1 …

An Investigation Into The Absence Of Disabled People From Commercial Advertising And Its Impact On The Disabling Experience, Mary-Ann O'Donovan

Masters

Much research has been conducted into the effects of advertising on various minority groups – women, gay people, black people, unemployed youths. However, research regarding the relationship of mainstream advertising and disable people is sparse. Disable people are one of the largest minority groups in the world and yet, they are almost invisible within advertising and consumer research, and within advertising itself. It is this lack of representation in commercial advertising that interests the researcher. Disabled people have historically been excluded from many facets of society- education, employment, leisure – with advertising viewed as one more mechanism to further this …

August 2004, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Close-Up ......................................................... 6

Corporate Profile ................................................ 7

Law ............................................................... 8

Investments & Finance....................................... 9

Opinions/Commentary.................................... 1 0

Environmental. ............................................ 11-15

Corner on the Market ......................................... J6

Getting Organized ............................................. 17

Inland Empire People ........................................ 18

Managing...................................................... 19

Education...................................................... 23

MBA Programs.......................................... 24-26

Financial Institutions .................................... 27-28

Banking ......................................................... 29

Second Page One............................................. 31

Health...................................................... 32-34

Manager's Bookshelf.. ........................................ 44

Computers Technology ....................................... 45

Expansion and Relocation................................. 46

Restaurant Review.......................................... 48

Calendar ......................................................... 50

July 2004, Inland Empire Business Journal

Inland Empire Business Journal

It's Not your Daddy's Desert Anymore 1

Retail Development Hits Decade High .. . Market Expected to Stay Healthy 1

Inland Empire: Private Sector Doing Fine, Govt. Sector Hurting 1

California Chamber Applauds Signing 3

Be Responsible for Your Own Financial Security 29

Take a Hike! ... at the Aerial Tramway 31

A Walk Through Victoria Gardens 31

Age-related Eye Disease: A Silent Epidemic 32

May 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Lennar Partners Introduces Meridian at the Former March AFB 1

An Eclectic Collection of Historic Memorabilia 1

More than $1,000,000 Distributed at Tribal Donation Ceremony 1

What to do when the media calls 3

Reach Communications Group Wins Four Polaris Awards 11

Morongo Tribe Topping-Out Ceremony Marks Major Milestone 21

Nature Is Nurtured at Flowers for You in Riverside 22

Columns

Close-Up 7

Corporate Profile 8

Commentary 10

Local News 11

Human Resource Guide Supplement 12-13

Computers/Technology 14

Getting Organized 15

Marketing 16

Inland Empire Innovators 17

Education 18

Managing l9-20

In the Interest of Women 22 …

April 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Indio Desert Circuit Horse Show 1

Southern California Logistics Airport 1

Economic Forecast Conference 1

Jobs Held Hostage; Action on Worker's Comp Reform 3

Fashion Is Not Just for Your Wardrobe 18

Independent Breed of Businessmen Emerge as Unemployment Lingers 21

Murrieta and Temecula Residents Open UBuildlt's 21

Columns

Close-Up 7

Corporate Profile 8

Law 9

Opinion/Commentary 10

Local News 11

Computers/Technology13

Getting Organized 15

Corner on the Market 16

Education 17

Inland Empire Innovators 18

Managing l9

Faces in Business 20

Small Business Handbook 22-23

Insurance 24

Investments & Finance 25-30

Health 31-32

Commercial Real Estate …

March 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Greek Orthodox Folk Dance and Choral Festival 1

China's Two Faces (Part 2) 1

Tribal Myths and Facts 1

Small Business Owners Optimistic 3

Meetings Resume at City Hall 12

Top Performing Local Printing Company18

California-Nevada Maglev Project 21

Columns

Environmental Focus 6

Close-Up 7

Corporate Profile 8

Law 9

Opinion/Commentary 10

Local News 11-12

Computers/Tfechnology13

Getting Organized .................................................. 1 5

Comer on the Market 16

Education 17-18

Managing 19

City Economics/Demographics .20

Inland Empire Innovators 22

Investments and Finance 23, 27-29

Financial Institutions 24-25

Health 30-31

Desert Business Journal 35

Employer's Page 36

Manager's Bookshelf 43 …

February 2004, Inland Empire Business Journal

Inland Empire Business Journal

Former Secretary of State Madeleine Albright 1

China’s Two Faces 1

CSUSB Hosts Conference with King Saud University 1

5 Tips for Getting Your Merchant Account Approved 11

U.S. Business Leaders Optimistic Regarding Growth 11

Chic-fil-A Spreads Its Wings 21

Vietnam Veteran Day 4th Annual War Dog Remembrance 21

January 2004, Inland Empire Business Journal

Inland Empire Business Journal

Outsourcing and Offshoring 1

Restoring and Improving- Instead of Replacing 1

Former Chief of Staff Pressured by Outgoing Supervisor 1

Claremont Charity Event Builds Picnic Tables 11

CALHFA and Habitat for Humanity 11

P&AB Provides Guide to Japanese PrivaC) Issues 21

HIM to Deal With Harsh Criticism Ways 32

Advertisers And Consumers In Transition, Katherine Sredl, Nataša Renko

School of Business: Faculty Publications and Other Works

Globalization of consumption and advertising is a dominant aspect of the post-socialist economic and social transition in Central and Eastern Europe. Yet we are only beginning to understand how consumers and local advertisers make sense of this, the role of historical infl uences, and the meaning of current outcomes. Croatia is an excellent site for researching this. How local advertisers and consumers adjust to globalization, and adjust its forces to their culture, will in no small way determine Croatia’s future, socially, economically, and politically. Through a year of ethnographic fi eldwork in Croatia, the authors hope to unlock the local …

A Comparative Study Of Sports Orientated And Non-Sports Orientated People's Perceptions Of The Appropriateness Of Alcohol Sponsorship Within Sport, Sharee Wilton

Theses : Honours

This study examines people's perceptions of alcohol sponsorship in sport. Alcohol consumption and sport are closely linked as part of Australian culture and alcohol companies are major sponsors in Australian sport. This study explores any differences of opinion on alcohol sports sponsorship between sports orientated, somewhat sports orientated and non-sports orientated people. A continuum was used to determine where an individual fits between sports orientation and non-sports orientation. The study identified underlying influences that effect people's perception, such as personal participation in sport or having immediate family involved in sport. The study focused on Edith Cowan University students due to …

Procedural Priming Effects On Spontaneous Inference Formation, Kirmani Amma, Michelle P. Lee, Carolyn Yoon

Research Collection Lee Kong Chian School Of Business

Procedural priming refers to how the frequent or recent use of certain cognitive procedures on one task can lead to a greater propensity to use the same procedures on a subsequent task. In this paper, we demonstrate how procedural priming may be used to assess spontaneous inference formation in situations where the inference involves a relationship or rule. We do so in the context of the advertising cost–product quality rule, i.e., that higher advertising expense implies higher product quality. Prior research suggests that underlying the advertising cost–quality rule is a basic human attribution (the effort investment rule) that says, if …