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Full-Text Articles in Business
Take-A-Stand: Looking At Super Bowl Event From A Media Planner’S Perspective, Jin-Woo Kim
Take-A-Stand: Looking At Super Bowl Event From A Media Planner’S Perspective, Jin-Woo Kim
Department of Marketing Faculty Presentations
No abstract provided.
Is That A Sexy Ad Or What? Measuring Sex In Advertising, Stephen S. Holden, Joanna Gabler
Is That A Sexy Ad Or What? Measuring Sex In Advertising, Stephen S. Holden, Joanna Gabler
Stephen S Holden
This paper addresses the tricky issue of assessing what constitutes sex in advertising, and in particular, examines the various ways in which sexiness can be operationalised.