Business Commons^™

Adapting To A Health Crisis: A Case Study Of A Real Estate Brokerage Team’S Crisis Communication And Management, Brielle Labonte

Honors Program Theses and Projects

The Covid-19 crisis was a foreign crisis to societies worldwide. Since its introduction in December 2019, businesses had to adapt to major societal changes, as new restrictions were implemented on societal functions worldwide. The real estate industry, in particular, experienced significant changes in the market, as well as their overall practices of business. This study will use qualitative research, specifically a case study approach, to study how the Lori Seavey Realty Team of North Attleboro Massachusetts, mitigated the COVID-19 pandemic through the lens of the Situational Crisis Communication Theory (SCCT). The significance of this thesis in the field of communications …

Sustainable Pathways For Successful Small Businesses In Chelsea, Massachusetts, Fabián Torres-Ardila, Lorna Rivera, Carolina Rojas-Pion, Daniela Bravo, Henry Chavez

Gastón Institute Publications

This report focuses on the critical role that small business owners and entrepreneurs play in the socioeconomic development of a predominantly Latino community like Chelsea, Massachusetts.

This report compiles the key findings and recommendations that resulted from conducting a qualitative study with small business owners and other individuals who play important roles in advocating for and supporting this community. Assuming an asset-based approach rather than a deficit-based one (Green & Haines, 2011), our study focuses on the skills and knowledge of small business owners and identifies a myriad of possibilities for City administrators to build upon existing practices and behaviors …