Business Commons^™

Situational And Personal Factors Influencing Hospitality Employee Engagement In Value Co-Creation, Prakash K. Chathoth, Robert J. Harrington, Eric S. W. Chan, Fevzi Okumus, Zibin Song

Faculty Scholarship and Creative Works

This study explores the situational and personal factors affecting hospitality employees' engagement in the co-creation of value. The concept of value co-creation emerged from the general co-creation literature, and little research has assessed how situational and personal factors enhance our understanding of value creation. To explore these underlying factors, a qualitative study involving in-depth and focus group interviews was conducted at three luxury hotels in Hong Kong and Macao. The research findings indicate five situational factors and five personal factors impact cocreated value for hotel guests in the luxury sector. Insights are provided into the potential use of these factors …

Toshiba's Approach To Customer Value Design, Tatsuyuki Mikami

Markets, Globalization & Development Review

This paper describes the practice of "design thinking" in a Japanese company that tends to operate in an in-house-completed work context under a rigorously divided function-based vertical organization. In order to respond to significant shifts in the business environment accompanied by technological advances and changes in people's values, Toshiba introduced "Customer Value Design,” customized design thinking. Customer Value Design is characterized by "co-creation" of customers’ value with customers, "collaboration" in a Cross-Functional Team (CFT) of various experts transcending organizations and categories of expertise, and the "customer perspective" in co-creating experiential value, enterprise value, and social value. In order to compensate …

Measuring Brand Equity In The Digital Environment, Lydia Vlachos, Meka Bendahan, Meryl Rosenblatt

Faculty Works: Business (1973-2022)

The internet has had a major impact on the balance of information that for so long worked in favor of brand managers. Consumers are now empowered to interact with brands, and are often willing to “co-create” by sharing their experiences, product knowledge and ideas with brand communities and stakeholders. Although brand equity is an important source of competitive advantage, previous conceptualizations do not reflect the unique characteristics of the internet, and the new participatory approach to branding. Christodoulides, De Chernatony, Furrer, Shiu, & Abimbola, T. (2006) addressed this gap by developing a series of constructs and scale items that aligns …

On Effectuation And Networks: Three Essays On Their Mutuality, Jon Kerr

Theses and Dissertations (Comprehensive)

The notion of co-creating opportunities positions effectuation as both a network-driving and network-dependent phenomenon. On one hand, networks are products of relational interactions and, therefore, artefactual outcomes of effectual processes. On the other hand, it would seem that understanding networks and network processes is essential to understanding effectuation. Although past research acknowledges this mutuality, recent discourse highlights that our understanding of the relationship between effectuation and networks is far from complete. In this dissertation, I address this knowledge gap through three essays positioned at the interface of effectuation and network theory.

In the first essay, my systematic literature review synthesizes …