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Articles 1 - 6 of 6
Full-Text Articles in Business
Looking Towards The Sky: Cloud Computing From A Conceptual To An It Industry Game Changer, Jordan Bani
Looking Towards The Sky: Cloud Computing From A Conceptual To An It Industry Game Changer, Jordan Bani
Mountain Plains Journal of Business and Technology
Cloud computing is highly embraced and identified as one of the major innovations in the computing field in recent years. The main goals of this article, which is based on literature reviews and personal work experience, are to present an overview of the conceptual idea of cloud computing, the cloud computing delivery paradigms, common roles in cloud computing, the most mentioned advantages of adopting cloud computing in enterprise environments, the main criticisms facing cloud computing, and recommendations for ensuring the success of cloud computing implementation and adoption, in order to inform and educate business managers, IT managers, and higher education …
Digital Marketing Trends, Naim Preniqi, Kaltrina Sylaj, Elinda Krasniqi
Digital Marketing Trends, Naim Preniqi, Kaltrina Sylaj, Elinda Krasniqi
UBT International Conference
Regardless of the industry companies may be operating, the digital marketing trends continues to grow rapidly. Adoption of digital marketing tools has never been easy for the businesses in terms of content, audience target, design aspects and streaming videos, sponsoring etc. Selecting the approriate digital landscape that meet the bussiness needs continues to be a challange as variety of diffrent platforms are evolved and audience switches plateform use, the businesses are forced to adopt new platforms and maintain existing once. Traditional static webpage alone no longer meets the new business needs therefore digital interactive social networks are booming and have …
Almost Home Humane Society: From Creating A Marketing Tool To Adopting A Dog, Jan Alyssa Gayle Agaton
Almost Home Humane Society: From Creating A Marketing Tool To Adopting A Dog, Jan Alyssa Gayle Agaton
Purdue Journal of Service-Learning and International Engagement
This article will consist of a reflection upon my community engagement experience with Almost Home Humane Society. For the Multimedia Writing course offered at Purdue, I chose to single-handedly take on a project in which I created a magazine to be individually mailed to past donors, serving as personalized appreciation for their help, as well as a request for future donations in an entertaining format. I personally pitched the idea to Almost Home Humane Society’s marketing manager, Justin Henry, and I worked alongside him to gather the information necessary to make the magazine successful and visually appealing to the target …
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman
Journal of Social, Behavioral, and Health Sciences
Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This …
Gmo Products And The Food Industry: A Literature Review Of Opinions And Behaviors By U.S. Restaurants, Jake Harrison, Kenneth Bartkus
Gmo Products And The Food Industry: A Literature Review Of Opinions And Behaviors By U.S. Restaurants, Jake Harrison, Kenneth Bartkus
Curiosity
The health implications of genetically modified organisms (GMOs) have been the subject of considerable debate in the literature. One aspect of the debate is the apparent disconnect between what is reported in the scientific communities and what is reported in the general public. Specifically, it has been reported that while “Nearly 9 out of 10 scientists from the American Association for the Advancement of Science say GMOs are ‘generally safe’ to eat, more than half of the general public believe it is not a good idea.” This presents somewhat of a dilemma for companies, such as restaurants, who are involved …
It Takes An (Online) Village: Adoptive Parent Identity Construction Through Blogging, Elise Johansen Harvey
It Takes An (Online) Village: Adoptive Parent Identity Construction Through Blogging, Elise Johansen Harvey
Association of Marketing Theory and Practice Proceedings 2020
There are over 1.5 million adopted children in the U.S. Extant literature primarily examines these adopted children, not their parents, in terms of identity, coping skills, stigma, and more. We know little about how adoptive parents establish their identity as parents without going through the visual and biological transition as women who give birth do. There is a need for research on the intersection of marketplace resources and communication in the formation and confirmation of parental and family identity. We draw on consumer culture theory, which illustrates how consumer coproduce their identity, or sense of self, through market-based materials. In …