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Full-Text Articles in Business
The Naa Challenge: Serving Millennials Through Subscription Boxes, Katie Gaul, Tommie Brechbill, Kylee Yakel, Grant Schirmer, Regan Burnham, Paris Gunderson
The Naa Challenge: Serving Millennials Through Subscription Boxes, Katie Gaul, Tommie Brechbill, Kylee Yakel, Grant Schirmer, Regan Burnham, Paris Gunderson
Honors Theses
As an older generation of University of Nebraska-Lincoln graduates phases out, capturing the attention of millennials becomes more and more important. Unfortunately for the Nebraska Alumni Association (NAA), many soon to be and recent UNL graduates do not see the value in spending hundreds of dollars to become a lifetime member. Although some people we interviewed saw an NAA membership as just a donation and are not expecting much in return.
We believe that the Nebraska Alumni Association can take advantage of its connections with the University of Nebraska-Lincoln to offer experiences through subscription boxes that will engage millennials and …
Strategic Audit Of Kohl's Corporation, Abigail Jarratt
Strategic Audit Of Kohl's Corporation, Abigail Jarratt
Honors Theses
Since its founding in Brookfield, Wisconsin Kohl’s Corporation has managed to adapt and consistently satisfy customer needs. By focusing on customer experience Kohl’s has become a le leader within the department store industry capturing $19.1 billion in total sales. However, with recent shifts in the retail and department store industry, it is time to take a step back and analyze its strategy given the current state of the economy.
As such, this report will investigate the current state of Kohl’s Corporation and provide future recommendations. Companies within the department store industry must continue grow and adapt to customer needs and …