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Cultivating Student Philanthropy: Putting The Fun Into Fundraising, Ady Dewey
Cultivating Student Philanthropy: Putting The Fun Into Fundraising, Ady Dewey
Strategic Public Relations Projects
Public relations can be seen as merely promotion – whether a product, an organization, a place or even a person. The essence of PR work, however, is about building relationships to help people gain a deeper understanding or connection to a particular subject-object-concept. The 2019 Strategic PR class (COMM 347) partnered with the college’s office of Alumni Relations to explore how PR seamlessly relates to fundraising by cementing connections between donors and a cause and motivating people to give.
For this project, three areas were identified to address: general philanthropy education, the annual Senior Class Gift, and the annual Day …