Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
-
- Higher education (2)
- Psychology (2)
- Advertising (1)
- Available jobs (1)
- Buyer's remorse (1)
-
- Communications (1)
- Cybersecurity (1)
- Electronic Word of Mouth (1)
- Engaging your audience (1)
- Estrategias de comunicación (1)
- Event publicity (1)
- Gender Expression (1)
- Gender Norms (1)
- Greeting cards (1)
- Identity (1)
- In-app purchase (1)
- Influencer Marketing (1)
- LGBTQ (1)
- Makeup (1)
- Marketing (1)
- Online shopping (1)
- Perceived Credibility (1)
- Personality (1)
- Promotional Message (1)
- Public relations (1)
- Review Length (1)
- Review Style (1)
- SEC university (1)
- Skincare (1)
- Social Media (1)
Articles 1 - 7 of 7
Full-Text Articles in Business
Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster
Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster
Journalism
The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that can …
A Study Of Factors Affecting The Credibility Of Sponsored Posts Created By Instagram Influencers, Nakyung Lee
A Study Of Factors Affecting The Credibility Of Sponsored Posts Created By Instagram Influencers, Nakyung Lee
Student Theses and Dissertations
This study examined how source expertise, objective information about product ingredients and benefits, review length, and the use of promotional language influence the perceived credibility of a sponsored review post for skincare products. This study carried out 4 in-depth interviews and online survey to 106 millennials living in the U.S. Results indicated that subjective comments about a reviewer’s personal experiences had a higher level of perceived credibility of a review post than objective information about product ingredients and benefits. With regard to source expertise, a sponsored review post written by an influencer with higher expertise was perceived as more reliable …
It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow
It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow
Honors Projects
In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).
525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …
When Social Media Takes Your Money: In-App Shopping And Buyer’S Remorse Study, Catie Jaffe
When Social Media Takes Your Money: In-App Shopping And Buyer’S Remorse Study, Catie Jaffe
Chancellor’s Honors Program Projects
No abstract provided.
Boys That Blend: How Men In Makeup Can Affect Social Media Marketing Efforts, Matthew Meyers
Boys That Blend: How Men In Makeup Can Affect Social Media Marketing Efforts, Matthew Meyers
Chancellor’s Honors Program Projects
No abstract provided.
Evaluación Y Prospectiva De Las Estrategias De Comunicación De La Facultad De Ciencias Administrativas Y Contables, Angy Zorany Moreno Escarpeta, Luis Miguel Romero Rodríguez
Evaluación Y Prospectiva De Las Estrategias De Comunicación De La Facultad De Ciencias Administrativas Y Contables, Angy Zorany Moreno Escarpeta, Luis Miguel Romero Rodríguez
Contaduría Pública
El presente documento expone la contribución en el semillero de reflexión artística y mediática RAM, con duración de tres semestres (2017 l – 2018 l), descritos en dos capítulos, en el primero abordaremos la obra teatral denominada “Balance”, la cual fue presentada en noviembre de 2017 y en el segundo daremos cuenta del proceso de edición de la revista balance social digital volumen 5 (1) que fuese publicada en mayo de 2018.
Analyzing Public Relations As A Strategic Management Function At Sec Universities, Whitney Harder
Analyzing Public Relations As A Strategic Management Function At Sec Universities, Whitney Harder
MPA/MPP/MPFM Capstone Projects
A changing higher education landscape – rising costs, competition and skepticism – coupled with a changing media and communications landscape – a 24/7 news cycle with fewer local journalists, new technology and the expectation of instant and constant communication – have pushed universities to try to become more effective and efficient in telling their institutional stories to multiple stakeholder groups. Institutional leaders are concerned about how higher education and their institutions present public value and communicate their impact on both the students they graduate and their communities. But how are they using public relations and communications to deliver solutions for …