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- Doctoral Dissertations and Projects (1)
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Articles 1 - 6 of 6
Full-Text Articles in Business
Panel 10 Rural Heritage Places In Turkey: Different Contexts | Diverse Issues | Distinct Responses, Ayse Guliz Bilgin Altinoz, Ozgun Ozcakir
Panel 10 Rural Heritage Places In Turkey: Different Contexts | Diverse Issues | Distinct Responses, Ayse Guliz Bilgin Altinoz, Ozgun Ozcakir
ISCCL Scientific Symposia and Annual General Meetings // Symposiums scientifiques et assemblées générales annuelles de l'ISCCL // Simposios científicos yy las Asambleas Generales Anuales
Rural heritage places are social, cultural, economic and natural environments shaped according to the habitat in which they are located. Thus, they are unique places where people and natural environment are in constant interaction. However, rural heritage places in Turkey, face with various problems similar to those in the world such as depopulation, changes in policies for agricultural production and excessive cultural tourism.
In the panel; complex physical, social and economic structure of rural heritage places and the problems that they are faced with today will be discussed with reference to three different villages from different regions of Turkey. The …
Can Luxury Fashion Provide A Roadmap For Sustainability?, Zeynep Ozdamar-Ertekin
Can Luxury Fashion Provide A Roadmap For Sustainability?, Zeynep Ozdamar-Ertekin
Markets, Globalization & Development Review
Fashion industry is one of the prominent industries in the world with critical negative impacts on the social and ecological environments. It constitutes a very complex and fragmented industry. The currently dominant model of "fast fashion," fulfills the desires of consumers who aspire to wear luxury fashion brands but cannot afford them, by offering them similar styles at affordable prices. However, the main principles of fast fashion, which are speed, affordability, change, disposable trends and aesthetic fads, contradict with sustainability goals and principles. Luxury fashion, on the other hand, emphasizes longevity, durability, authenticity, craftsmanship and quality, and can therefore be …
More On The Pressing Global Problems, Socially And Ecologically, Deniz Atik, Nikhilesh Dholakia
More On The Pressing Global Problems, Socially And Ecologically, Deniz Atik, Nikhilesh Dholakia
Markets, Globalization & Development Review
No abstract provided.
An Analysis Of Marketing And Microenterprise: Does Marketing Have An Impact On These Unique Organizations?, Bruce Alan Morgan
An Analysis Of Marketing And Microenterprise: Does Marketing Have An Impact On These Unique Organizations?, Bruce Alan Morgan
Doctoral Dissertations and Projects
This research study was a qualitative, multiple case study on how the implementation of good marketing techniques impacts the sustainability of microenterprises. This is a replicative extension study of prior research that revealed a theme of “promotional activities” correlating to microenterprise sustainability beyond two years (Haynes, 2017). This research extended the prior study by significantly increasing the number of participants (from six to forty), providing heterogeneity regarding lines of business, expanding to a new geography (the Upstate of South Carolina), focusing exquisitely on marketing techniques (as defined by the classical Marketing Mix), and defining sustainability by using both an accepted …
Society Or The Environment? Understanding How Consumers Evaluate Brand Messages About Corporate Social Responsibility Activities, Sara Hanson, Lan Jiang, Jun Ye, Nagesh Murthy
Society Or The Environment? Understanding How Consumers Evaluate Brand Messages About Corporate Social Responsibility Activities, Sara Hanson, Lan Jiang, Jun Ye, Nagesh Murthy
Marketing Faculty Publications
This research examines how and why consumers evaluate brand messages about corporate social responsibility (CSR) activities differently. Insights from secondary data suggest that brands may prioritize environmental activities over social activities, and vice versa, depending on the type of company. Using a field experiment and surveys, we explore whether consumers’ attitudes toward these brand decisions follow company priorities. We find that consumers perceive brands that sell goods and communicate messages about environmental sustainability activities more positively than services companies, while consumers perceive brands that provides services and communicate messages about social sustainability activities more positively than goods companies. We show …
Toto: A Game Of Thrones In The U.S. -- An International Marketing Case Study, Rachael Amatriain, Mona Sinha
Toto: A Game Of Thrones In The U.S. -- An International Marketing Case Study, Rachael Amatriain, Mona Sinha
The Kennesaw Journal of Undergraduate Research
Toto is a 101-year-old, world-renowned Japanese manufacturer of high quality, innovative, state-of-the-art, and luxurious bathroom equipment such as, toilets, bidets, washlets, and ultraviolet sanitation equipment (“Our Founding Spirit,” n.d.). However, Toto has been unable to replicate its global success in the United States (U.S.) for several possible reasons (Roberts, 2017). First, by positioning its brand as an exclusive and luxurious manufacturer of high-end technology at a high price point, Toto only appeals to a limited, top-end, niche market, limiting its widespread adoption (Roberts, 2017). Second, Toto believes in environmental stewardship and makes sustainable products with a green supply chain (“Toto …