Business Commons^™

Beauty As Art: Somaesthetic Consumption As Alternative To Docility, Talia Welsh Feb 2019

Millennial Consumer Behavior And Classical Concert Design, Terry Damron Feb 2019

A Proposal For Fine Arts Market Segmentation Based On Functions Of Art And Consumer Benefits Sought, Kimball P. Marshall, Rene Desborde Feb 2019

The Moderating Effect Of Attitude Toward Violence In A Video Game Setting: Initial Explorations., Stef Nicovich, Pamila Dembla Feb 2019

Servqual Measurement In A Healthcare Setting: Before And After Corrective Strategy Implementation, Jerome Christia Feb 2019

An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr. Feb 2019

Controversial And Global Issues Fantasy Sports' Outcomes, Amber A. Smith-Ditizio, Alan D. Smith, Walter Kendall Feb 2019

International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?, Jeri L. Jones Feb 2019

Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk Feb 2019

“Nobody Comes To Our Events....Anybody Want To Take This Pizza Home:” The Student Engagement Dilemma At The Eastern State University College Of Business,, George W. Stone Feb 2019

What's Brand Love Got To Do With It ... Everything, Brad Taylor Feb 2019

Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton Feb 2019

Ah-Ha Moments In Teaching, Service, And Scholarship Panel, Deborah H. Lester, Aberdeen Leila Borders, Jennifer Hutchins, Laura Robinson, Lenita Davis, Marshal Chaifetz, Mona Sinha, Necall Wilson, R. Keith Tudor Feb 2019

Content Marketing Today, Pj Forrest Feb 2019

An Empirical Study Of The Impact Of Online Community Engagement, Motivation, And Customer Experience On Consumer Brand Advocacy, Raymond Liu, Jurui Zhang, Haiping Xu, Richard De Groof Feb 2019

Promoting Innovative Product Adoption Via Facebook, Terry Damron, Ashleigh Knoll, Bailey Carruth Feb 2019

How Practitioners Would Design The Ideal Social Media Marketing Course, Cathleen S. Jones Dr. Feb 2019

Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock Feb 2019

How To Overcome Emotional Exhaustion In Sales Settings, Lucy Matthews, Diane R. Edmondson Feb 2019

Buyer-Seller Trust Relationships: What Makes Them Work?, Stephen Carlson Feb 2019

Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson Feb 2019

The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley Feb 2019

Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell Feb 2019

The Relationship Between Emotional Intelligence And Organizational Learning, Monica D. Guillory, Hariette Bettis-Outland, Aberdeen Leila Borders, Muhammad Bilal Feb 2019

Crm And Executive Decision-Making, Harriette Bettis-Outland, Keith Tudor, Muhammad Bilal Feb 2019

Brand Experience, Sustainable Touchpoints, And Customer Contributions, Kei Aoki, Efua Obeng, Aberdeen Leila Borders, Deborah Lester Feb 2019

An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows Feb 2019

Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim Feb 2019

Do Values Explain Visit Intention Of Cultural Property Sites? An Application Of Value Theories In Cultural Property And Consumption, Wooyang Kim, Kelly La Venture, Kwangsoo Park Feb 2019

A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff Feb 2019