Business Commons^™

Optimizing Impression Counts For Outdoor Advertising, Yipeng Zhang, Yuchen Li, Zhifeng Bao, Songsong Mo, Ping Zhang

Research Collection School Of Computing and Information Systems

In this paper we propose and study the problem of optimizing theinfluence of outdoor advertising (ad) when impression counts aretaken into consideration. Given a database U of billboards, each ofwhich has a location and a non-uniform cost, a trajectory databaseT and a budget B, it aims to find a set of billboards that has themaximum influence under the budget. In line with the advertisingconsumer behavior studies, we adopt the logistic function to takeinto account the impression counts of an ad (placed at differentbillboards) to a user trajectory when defining the influence measurement. However, this poses two challenges: (1) our problemis …

Phishing Websites Detection Using Machine Learning, Arun D. Kulkarni, Leonard L. Brown, Iii

Computer Science Faculty Publications and Presentations

Tremendous resources are spent by organizations guarding against and recovering from cybersecurity attacks by online hackers who gain access to sensitive and valuable user data. Many cyber infiltrations are accomplished through phishing attacks where users are tricked into interacting with web pages that appear to be legitimate. In order to successfully fool a human user, these pages are designed to look like legitimate ones. Since humans are so susceptible to being tricked, automated methods of differentiating between phishing websites and their authentic counterparts are needed as an extra line of defense. The aim of this research is to develop these …

Transportation Safety Performance Of Us Bus Transit Agencies And Population Density: A Cross-Sectional Analysis (2008-2014), Ilker Karaca, Peter T. Savolainen

Ilker Karaca

The paper examines the transportation safety performance of transit agencies providing public bus service in the US by using data from the National Transit Database (NTD)

Uses NTD data for a seven-year period from 2008 to 2014 • 3,853 observations for 651 public transportation agencies in 50 states

Seven types of bus transit fatalities and injuries (including passengers, operators, pedestrians, bicyclists)

Main explanatory variable: urban density obtained from the US Census figures

Other explanatory variables: total agency revenue miles, unlinked passenger trips, agency fleet size, and urban population

Intelligent Software Tools For Recruiting, Swatee B. Kulkarni, Xiangdong Che

Journal of International Technology and Information Management

In this paper, we outline how recruiting and talent acquisition gained importance within HRM field, then give a brief introduction to the newest tools used by the professionals for recruiting and lastly, describe the Artificial Intelligence-based tools that have started playing an increasingly important role. We also provide further research suggestions for using artificial intelligence-based tools to make recruiting more efficient and cost-effective.

Table Of Contents Jitim Vol 28 Issue 2, 2019

Journal of International Technology and Information Management

Table of Contents JITIM 2, 2019

A Longitudinal Analysis Of The Impact Of The Indicators In The Networked Readiness Index (Nri), Satya Pratipatti, Ahmed Gomaa

Journal of International Technology and Information Management

World Economic Forum publishes the Networked Readiness Index (NRI) annually, to reflect the Information and Communication Technology (ICT) status of different countries. The NRI is developed by aggregating 53 indicators. The study identifies the most critical indicators to focus on, to improve the NRI status of countries at different stages of economic development. It uses data from 117 countries and analyzes the changes in the indicators along with their impacts between the years 2012 and 2016. The study explores the differences between countries by grouping them into four groups based on their NRI status. The analysis identifies six indicators with …

Top-Down Construction Cost Estimating Model Using An Artificial Neural Network, Douglas D. Gransberg, H. David Jeong, Ilker Karaca, Brendon Gardner

Ilker Karaca

This report contains the information and background on top-down cost estimating using artificial neural networks (ANN)_to enhance the accuracy of MDT early estimates of construction costs. Upon conducting an extensive review of MDT’s budgeting and cost estimating efforts, and following a survey of agency experts on the identification of the most salient project attributes with the dual-objectives of low effort and high accuracy, a rational method for top-down variable selection is proposed. Selected variables were further tested in their explanatory power of construction costs through the application of two cost estimating methodologies—multiple regression and artificial neural network methodologies. Both methods …

Computer Vision Machine Learning And Future-Oriented Ethics, Abagayle Lee Blank

Honors Projects

Computer Vision Machine Learning (CVML) in the application of facial recognition is currently being researched, developed, and deployed across the world. It is of interest to governments, technology companies, and consumers. However, fundamental issues remain related to human rights, error rates, and bias. These issues have the potential to create societal backlash towards the technology which could limit its benefits as well as harm people in the process. To develop facial recognition technology that will be beneficial to society in and beyond the next decade, society must put ethics at the forefront. Drawing on AI4People’s adaption of bioethics for AI, …

Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh

Journal of International Technology and Information Management

The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …

A Ulysses Pact With Artificial Systems. How To Deliberately Change The Objective Spirit With Cultured Ai, Bruno Gransche

Computer Ethics - Philosophical Enquiry (CEPE) Proceedings

The article introduces a concept of cultured technology, i.e. intelligent systems capable of interacting with humans and showing (or simulating) manners, of following customs and of socio-sensitive considerations. Such technologies might, when deployed on a large scale, influence and change the realm of human customs, traditions, standards of acceptable behavior, etc. This realm is known as the "objective spirit" (Hegel), which usually is thought of as being historically changing but not subject to deliberate human design. The article investigates the question of whether the purposeful design of interactive technologies (as cultured technologies) could enable us to shape modes of …

The Role Of Emotional Expression In Accessing Social Networks: The Case Of Newcomers' Blogs, Michael J. Hine, Luciara Nardon, Daniel Gulanowski

Journal of International Technology and Information Management

Research has established the critical role of social networks in facilitating adjustment to foreign environments. Increasingly, social interactions are happening through computer mediated technology. This paper explores the role of emotional expression in newcomers’ blogs in developing and interacting with social networks in a new country. This research uses a dictionary-based text analytics approach to detect emotional expression in newcomers’ blog posts and their associated discussions. Blog posts with more emotional expression had more associated responses; discussions tended to be more positive than posts; and the relative amount of negative emotion in the discussions increases as posts become more negative. …

Stability In Government, Emerging Technology, And Decentralized Economies: An Analysis Of Alternative Uses Of Cryptocurrencies, Mickayla Stogsdill

Chancellor’s Honors Program Projects

No abstract provided.

Crude Oil Price Prediction With Decision Tree Based Regression Approach, Engu Chen, Xin James He

Journal of International Technology and Information Management

Crude oil is an essential commodity for industry and the prediction of its price is crucial for many business entities and government organizations. While there have been quite a few conventional statistical models to forecast oil prices, we find that there is not much research using decision tree models to predict crude oil prices. In this research, we develop decision tree models to forecast crude oil prices. In addition to historical crude oil price time series data, we also use some predictor variables that would potentially affect crude oil prices, including crude oil demand and supply, and monthly GDP and …

Ipv6 Diffusion Milestones: Assessing The Quantity And Quality Of Adoption, John Pickard, Mark Angolia, Dale Drummond

Journal of International Technology and Information Management

There are currently two versions of Internet Protocol (IP) in use today, IP version 4 (IPv4) and IP version 6 (IPv6). The original version, IPv4, was standardized in the early 1980s as part of the Defense Advanced Research Project Agency Internet program and became the official Internet protocol in 1983 (Kleinrock, 2010). IPv6 was standardized in 1995 as its successor to provide enhanced capabilities and address IPv4 technological limitations, most notable of which was the anticipated exhaustion of address space (Deering & Hinden, 1995). While the two protocols have some functional similarities, they are distinct and not backward compatible; IPv4-only …

College Choice Criteria Utilizing Conjoint Analysis Enabled On A Saas Platform, Alison Munsch

Journal of International Technology and Information Management

College enrollments and low to moderate household incomes are stagnating while tuition costs are increasing. The New York State Legislature enacted the nation’s first tuition-free degree program, the Excelsior Scholarship, designed to make a college education more affordable to middle class families. This legislation can impact what institution of higher education students will choose upon high school graduation. In order to understand the choice criteria for selecting an institution of higher education, a research study was conducted among a representative sample of high school upper classmen and parents of this respondent segment. The data collection and analysis were accomplished using …

The Use Of Generic Scripting In Certain Application Development Projects, Vance Allen Etnyre, Jian Denny Lin, Nanfei Sun

Journal of International Technology and Information Management

This article discusses generic scripting, a useful scripting technology for developing applications. In its simplest use, generic scripting can be used as a documentation tool to replace flowcharting or pseudocode. in certain situations, generic scripting can lead directly to a working application without the need to write, compile and test a new program. Generic scripting is discussed as a tool which can be used in logical design, detailed design and implementation of a new application. An example is presented to show how generic scripting can be used by non-programmers to simplify the development of applications. This example is used to …

Fashion Merchandising: An Augmented Reality, Naeha A. Sayed

Dissertations, Theses, and Capstone Projects

There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the …

Exoskeleton, Vinu Casper, Liliana Fitzpatrick

Engineering and Technology Management Student Projects

This is a research about the marketing plan for exoskeleton wearable devices. The objective is to provide a meaningful Customer Value Proposition to the prospective customers.The Samsung company SWOT analysis is the basis for a marketing strategy. The exoskeleton features and market definition is included in the analysis. A competitor analysis of homogeneus exoskeletons providers is included to review the current market. An exhaustive customer analysis was performed to identify the customer needs as the input for the marketing plan development. The potential market was identified to learn about the exoskeleton market share opportunity. The exoskeleton global market is analyzed …

A Strategic Audit Of Microsoft Azure, Lee Fitchett

Honors Theses

This paper looks at Microsoft Azure's current strategies and proposes possible options for the future. It looks at several competitors and explores how Azure will affect and react to Microsoft’s vision.

Ict Competencies In Eight Mayan-Speaking Communities Of Mexico: Preliminary Findings, J. Gabriel D. Domínguez Castillo, Alexander N. Chen, Mark E. Mcmurtrey Ph.D., Edith J. Cisneros Cohernour, Marianne Gabriel

Journal of International Technology and Information Management

The skills related to the use of information and communication technologies (ICT) were examined in this study within the context of eight communities with a high degree of vulnerability and diversity. The objectives of the study were: a) to conduct a diagnosis of thirteen competencies related to the use of ICT in eight Mayan-speaking communities in the state of Yucatan, Mexico, and b) to examine such variables as gender, marital status, and the education level of their parents. in relation to the degree of ICT among these youth.

The findings indicate that there are differences in the use of technology …

Improving Vix Futures Forecasts Using Machine Learning Methods, James Hosker, Slobodan Djurdjevic, Hieu Nguyen, Robert Slater

SMU Data Science Review

The problem of forecasting market volatility is a difficult task for most fund managers. Volatility forecasts are used for risk management, alpha (risk) trading, and the reduction of trading friction. Improving the forecasts of future market volatility assists fund managers in adding or reducing risk in their portfolios as well as in increasing hedges to protect their portfolios in anticipation of a market sell-off event. Our analysis compares three existing financial models that forecast future market volatility using the Chicago Board Options Exchange Volatility Index (VIX) to six machine/deep learning supervised regression methods. This analysis determines which models provide best …

Project Insight: A Granular Approach To Enterprise Cybersecurity, Sunna Quazi, Adam Baca, Sam Darsche

SMU Data Science Review

In this paper, we disambiguate risky activity corporate users are propagating with their software in real time by creating an enterprise security visualization solution for system administrators. The current problem in this domain is the lag in cyber intelligence that inhibits preventative security measure execution. This is partially due to the overemphasis of network activity, which is a nonfinite dataset and is difficult to comprehensively ingest with analytics. We address these concerns by elaborating on the beta of a software called "Insight" created by Felix Security. The overall solution leverages endpoint data along with preexisting whitelist/blacklist designations to unambiguously communicate …

Aviation Cybersecurity: An Overview, Gary C. Kessler, J. Philip Craiger

J. Philip Craiger, Ph.D.

Information security—aka cybersecurity—is the most rapidly growing threat to critical infrastructures, including the aviation industry. Due to the plethora of digital devices, ubiquity of the Internet and other networks, and the rapid growth in the adoption of technology, everyone is an information system security manager. Every professional in the aviation and aeronautics industry use computers, mobile devices, tablets, GPS devices, and/or other hardware on a daily basis, as well as go online for a variety of reasons.

Attacks on information have been ongoing since the inception of the industry a hundred years ago, in such forms as intellectual property theft …

Hp Brazil: Journey Towards Industrial Internet Of Things Within Industry 4.0 Context, Rebecca Angeles

Journal of International Technology and Information Management

This paper features a case study of Hewlett Packard Brazil’s deployment of radio frequency identification-enabled Exceler8 platform to support its product assembly using Flextronics in Sorocaba, Sao Paulo and distribution by DHL. The study also identifies the stage HP Brazil belongs to in its journey to being a full smart factory using the framework of Odwazny et al. (2018). The case study and content analysis methods are used in analyzing the concepts prescribed by the Industry 4.0, smart factory, and Industrial Internet of Things (IIOT) frameworks to HP Brazil’s RFID system. The Odwazny et al. (2018) framework identifies HP Brazil …

Procure-To-Pay Software In The Digital Age: An Exploration And Analysis Of Efficiency Gains And Cybersecurity Risks In Modern Procurement Systems, Drew Lane

MPA/MPP/MPFM Capstone Projects

Procure-to-Pay (P2P) softwares are an integral part of the payment and procurement processing functions at large-scale governmental institutions. These softwares house all of the financial functions related to procurement, accounts payable, and often human resources, helping to facilitate and automate the process from initiation of a payment or purchase, to the actual disbursal of funds. Often, these softwares contain budgeting and financial reporting tools as part of the offering. As such an integral part of the financial process, these softwares obviously come at an immense cost from a set of reputable vendors. In the case of government, these vendors mainly …

Table Of Contents Jitim Vol 28 Issue 1, 2019

Journal of International Technology and Information Management

Table of contents

Mobile Iot Adoption As Antecedent To Care-Service Efficiency And Improvement: Empirical Study In Healthcare-Context, Samyadip Chakraborty, Vaidik Bhatt

Journal of International Technology and Information Management

Internet of things (IoT) is the buzzword and pioneering breakthrough approach highlighted in today’s industry 4.0, where the devices are seamlessly integrated with each other, sharing vital information in real-time sync. With the wearable IoT devices, the diagnostic readings and physical measurements of the patients can be shared with the physician on the go and suitable diagnosis can as well be shared with patient in the real-time on their own mobile devices through IoT applications. This study empirically examines the importance of m-IoT adoption on the information pervasiveness across the network and patient stakeholders and in turn investigating how efficiency …

A Systematic Review Of Process Modelling Methods And Its Application For Personalised Adaptive Learning Systems, Kingsley Okoye

Journal of International Technology and Information Management

This systematic review work investigates current literature and methods that are related to the application of process mining and modelling in real-time particularly as it concerns personalisation of learning systems, or yet still, e-content development. The work compares available studies based on the domain area of study, the scope of the study, methods used, and the scientific contribution of the papers and results. Consequently, the findings of the identified papers were systematically evaluated in order to point out potential confounding variables or flaws that might have been overlooked or missing in the current literature. In turn, a critical structured analysis …

Towards A Fault-Tolerant, Scheduling Methodology For Safety-Critical Certified Information Systems, Jian Lin

Journal of International Technology and Information Management

Today, many critical information systems have safety-critical and non-safety-critical functions executed on the same platform in order to reduce design and implementation costs. The set of safety-critical functionality is subject to certification requirements and the rest of the functionality does not need to be certified, or is certified to a lower level. The resulting mixed-criticality systems bring challenges in designing such systems, especially when the critical tasks are required to complete with a timing constraint. This paper studies a problem of scheduling a mixed-criticality system with fault tolerance. A fault-recovery technique called checkpointing is used where a program can go …

Blockchain-Based Healthcare: Three Successful Proof-Of-Concept Pilots Worth Considering, Rebecca Angeles

Journal of International Technology and Information Management

This paper features the use of blockchain technology in the healthcare industry, with special focus on healthcare data exchange and interoperability; drug supply chain integrity and remote auditing; and clinical trials and population health research. This study uses the research method of analyzing the published case studies, academic articles, trade articles, and videos on MEDRec, Patientory, and the AmerisourceBergen/Merck alliance with SAP/CryptoWerk. The “blockchain” concept was introduced around October 2008 when a proposal for the virtual currency, bitcoin, was offered. Blockchain is a much broader concept than bitcoin and has the following key attributes: distributed database; peer-to-peer transmission; transparency with …