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Strategies To Customize Responsible Gambling Messages: A Review And Focus Group Study, Sally M. Gainsbury, Brett L. L. Abarbanel, Kahlil S. Philander, Jeffrey V. Butler

Research & Economic Development Faculty Publications

Background Responsible gambling messages are widely used as a tool to enable informed choice and encourage appropriate gambling behavior. It is generally accepted that gamblers have different levels of risk of developing gambling problems and require various harm minimization tools and resources. Therefore, it is reasonable to expect that responsible gambling messages should be customized and target specific groups of gamblers. This project aimed to understand hypothesized differences between cohorts of gamblers and receive qualitative feedback on archetypal targeted messages used to increase use of responsible gambling tools. Methods Focus groups were held to test messages for specific cohorts: young …