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Full-Text Articles in Business
A Cross-Cultural Investigation Of The Relationship Between Customer Demographics And Hotel Room Price Perception, Jinhua Hong
A Cross-Cultural Investigation Of The Relationship Between Customer Demographics And Hotel Room Price Perception, Jinhua Hong
UNLV Theses, Dissertations, Professional Papers, and Capstones
In this paper, the researcher explored the significant effect of multiple demographics, age, gender, marital status, and culture, on a customer’s perception of hotel room prices. The customer’s perception of hotel room rates was assessed by three variations, perceived value, perceived fairness, and willingness to pay. Descriptive statistics, MANOVA, and ANOVA were applied in this study. The results demonstrated that age, gender, and marital status had a significant impact on a customer’s perceived value; age, gender, and culture significantly influenced a customer’s perception of fairness; yet, none of these demographics had a significant impact on a customer’s willingness to pay. …
Factors Impacting Ticket Price Paid By Consumers On The Secondary Market For A Major Sporting Event, Nels Popp, Stephen Shapiro, Patrick Walsh, Chad Mcevoy, Jason Simmons, Stephen Howell
Factors Impacting Ticket Price Paid By Consumers On The Secondary Market For A Major Sporting Event, Nels Popp, Stephen Shapiro, Patrick Walsh, Chad Mcevoy, Jason Simmons, Stephen Howell
Journal of Applied Sport Management
In an era of dynamically priced tickets, sport marketers benefit from a greater understanding of factors impacting the price consumers are willing to pay. Past research has investigated external factors affecting ticket price on the secondary market, but little work has investigated internal factors and no prior research has utilized actual price paid as a dependent variable. The current study found age, income, prior attendance, timing of purchase, and seat location influenced secondary ticket price paid, explaining 44.9% of the variance, while fan identification and alumni status did not impact the amount patrons paid for tickets to a major college …