Business Commons^™

Marketing Ploy Or Strategic Initiative? An Investigation Of Deceptive Advertising, Pamela A. Richardson-Greenfield

Business Administration Dissertations

The number of commercial messages that consumers are exposed to on a daily bases is unknown, although some experts estimate it is at least 500 ads per day. Most pundits in the field of advertising agree that it is ubiquitous. For advertisers and marketers, it is critical for them to create advertising messages that break through the clutter and capture the attention of today’s consumers—who are distracted and overwhelmed. One tactic that practitioners employ to capture consumers’ attention in this challenging environment is deceptive advertising, which exaggerates—or even lies—about the attributes of a promoted product. This dissertation explores this topic …

Is Sell-Side Research More Valuable In Bad Times?, Roger Loh, René M. Stulz

Research Collection Lee Kong Chian School Of Business

Because uncertainty is high in bad times, investors find it harder to assess firm prospects and, hence, should value analyst output more. However, higher uncertainty makes analysts’ tasks harder so it is unclear if analyst output is more valuable in bad times. We find that, in bad times, analyst revisions have a larger stock-price impact, earnings forecast errors per unit of uncertainty fall, reports are more frequent and longer, and the impact of analyst output increases more for harder-to-value firms. These results are consistent with analysts working harder and investors relying more on analysts in bad times.

Keeping Investors Onboard: A Corporate Social Responsibility Crisis Response Framework, Clarence Goh

Research Collection School Of Accountancy

There is evidence to suggest that managers use CSR reporting as a means to manage their firms’ CSR reputations. In this study, I jointly examine CSR reputation and CSR crisis response in the context of CSR crises, and how they can influence investor judgments and decision making. In particular, in the context of CSR crises, I build on situational crisis communication theory to develop a CSR crisis response framework which managers can use to examine and understand how specific types of CSR crises can influence their firm’s CSR reputations, which can in turn influence investor judgments and decision making. Following …

It's A Dangerous World In There: Leadership Methods And Actions Of School Administrators During Emergency Situations And Times Of Crisis, James J. Drake

Graduate Research Theses & Dissertations

Over the past twenty years, shootings and other violent incidents, acts of terrorism such as the attacks of September 11, 2001, and natural disaster events such as hurricanes or floods have occurred with increasing frequency. Situations like these pose significant challenges for school administrators when a normally-peaceful educational environment is quickly transformed by significant acts of aggression from within, or by external threats that impact the educational domain with little or no advance warning.

Contingency-based, situational leadership has proven to be effective when used in both educational and non-educational settings during normal, non-emergency periods. The purpose of this study is …