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Success Strategies Of Small Business Owners, Lyndabelle Jakes
Success Strategies Of Small Business Owners, Lyndabelle Jakes
Walden Dissertations and Doctoral Studies
In the United States, 20% of newly established small businesses, including small
businesses in the life insurance industry, fail within 2 years, and over 50% of them fail during the first 5 years. The purpose of this multiple case study was to identify and explore the strategies that life insurance brokerage owners use to sustain business operations beyond 5 years. Porter's 5 forces model served as the conceptual framework for exploring this subject matter. Owners of 3 separate small life insurance brokerage firms in Texas, who sustained their businesses beyond 5 years, participated in semistructured interviews. A secondary source of …