Business Commons^™

It’S All About The Commercial Experience, Singapore Management University

Perspectives@SMU

Making the buying experience enjoyable is key to success in the smartphone era

Venturing Overseas, Keeping Business In The Family, Singapore Management University

Perspectives@SMU

Commune’s venture into China breathes new life into parent company Koda

International Trade In The Alibaba And Amazon Age, Singapore Management University

Perspectives@SMU

Mindset change is needed to capture shifting value in the value chain; implementing straight-through payment is still an obstacle

Is It Time To Drive A Stake Through Key Performance Indicators?, Singapore Management University

Perspectives@SMU

The metrics may be of little use and specific targets give rise to manipulation

Hard Discounters: Underestimate At Your Own Peril, Singapore Management University

Perspectives@SMU

A combination of high quality products and low prices have beaten Walmart twice; hard discounters are coming for Asia

The Rise And Fall Of Bike-Sharing Platforms: A Lesson In E-Commerce, Singapore Management University

Perspectives@SMU

In the era of digital economy, bike-sharing platforms have grown rapidly. However, not all of them survived the competition. Why?

Intellectual Property, Innovation And The Retail Industry, Singapore Management University

Perspectives@SMU

Think ahead to protect your intellectual property, and leverage on it to deliver customer value

Operating A Digital Marketing Agency Out Of China, Singapore Management University

Perspectives@SMU

Mobile Now has to contend with the Great Firewall of China but the opportunities for growth outweigh the technical obstacles

The Power Of Sameness, Singapore Management University

Perspectives@SMU

Whether it is our name, hometown or personal characteristic, our similarities could alter our reactions to service failures

Building A Successful F&B Franchise, Singapore Management University

Perspectives@SMU

The right consumer value proposition and franchisor-franchisee relationship are key

Bling And Breakfast At Tiffany’S: Refreshing A 181-Year-Old Brand, Singapore Management University

Perspectives@SMU

‘Everyday luxury’ brings the venerable American luxury brand to a younger audience. Embracing digital marketing and social media is key to cultivating a new generation of lifelong customers

Cagencies: The Future Of Creative Agencies?, Singapore Management University

Perspectives@SMU

Consultancies are moving into creative agencies’ turf; agencies should be thinking about going upstream as consultancies move downstream

Disrupting The Medical Industry With An App, Singapore Management University

Perspectives@SMU

GetDoc’s prescription for patient health: a standard consultation fee and cost transparency

Handling Communications In A Crisis, Singapore Management University

Perspectives@SMU

Rapidly changing communications infrastructure makes speed of response crucial. Co-ordination within organisations is crucial to avoid conflicting messages

Why Activist Hedge Funds Are Not Just Working Alone, Singapore Management University

Perspectives@SMU

Networking with other investors is key to productive campaigns

Leadership – A Blessing Or Curse?, Singapore Management University

Perspectives@SMU

While being a leader has many benefits, the role also comes with tremendous pressure. What are the pros and cons of being a leader? How can organisations support their leaders to cope with stress?

Standing Out In The Digital Economy, Singapore Management University

Perspectives@SMU

The pace of digital transformation is accelerating. How do we remain competitive and develop new skills for the ever-changing career market?

How Early Contributions Affect The Success Of Crowdfunding Projects, Singapore Management University

Perspectives@SMU

Raising money from family and friends is a common and effective way for start-ups. However, will it affect the success of crowdfunding initiatives?

Turning A Profit In The New News Landscape, Singapore Management University

Perspectives@SMU

Generating revenue requires engaging the reader instead of advertisers.

How A Blender Smashed The Secret Of Going Viral, Singapore Management University

Perspectives@SMU

A $50 campaign gained six million YouTube views in five days.

Digital Marketing For Smes, Singapore Management University

Perspectives@SMU

D-I-Y may not be a good idea for small business owners.

Regulating The Blockchain, Singapore Management University

Perspectives@SMU

Collaboration, principles-based legislation, and accountability are crucial in regulating the cross-border and decentralised nature of the technology.

Does Mandatory Rotation Of Audit Partners Improve Audit Quality?, Singapore Management University

Perspectives@SMU

A study in China by CUHK Business School shows that the mandatory rotation of audit partners can enhance audit quality

Audit plays a significant role in the capital market. High-quality audit reduces the risks of inaccurate information, increases the transparency of the audited entities and thus facilitates financing and investment.

Manufacturing For Success And Change, Singapore Management University

Perspectives@SMU

Capturing value upstream via IP, or downstream via application is key for manufacturers looking to survive when low-cost labour dries up

According to a 2017 McKinsey & Co. report, 10,000 Chinese firms operate in Africa, with one-third of them manufacturing companies. Many are midsize manufacturers without the critical mass to take on the big boys, and so decide to capitalise on Africa’s lower labour costs as those in China creep ever higher.

Zalora: Growing With E-Commerce, Singapore Management University

Perspectives@SMU

Asia’s fastest-growing online fashion retailer recalibrates its mobile strategy

According to research by Forrester, one-fourth of global retail sales in 2022 will take place online, and it will be in Asia-Pacific. Of that, 80 percent of that will happen on mobile devices, reflecting a well-acknowledge trend of all things going mobile.

Fixing The Future, Singapore Management University

Perspectives@SMU

Silicon Valley’s business model has wreaked havoc on the world. Human agency will be crucial to save it

The World Wide Web, when it exploded into mainstream culture in the mid-1990’s, promised to democratise information and level a playing field that had become tilted towards the rich and elite. When the United States Congress enacted the 1996 Communications Decency Act to regulate pornographic material on the internet, activist John Perry Barlow wrote A Declaration of the Independence of Cyberspace, urging governments to “leave us alone” in a realm where “anyone, anywhere may express his or her beliefs, no matter …

Towards A Cashless Society, Singapore Management University

Perspectives@SMU

Infrastructure, settlement, and the ‘last mile’ likely to keep cash in vogue (and your pockets)

In the December 2017 Red Book statistic report by the Bank for International Settlements (BIS), it was noted that “the number of cashless transactions seems to have at least doubled over the last 10 years across all countries”. Countries like Singapore, Australia, and the Netherlands lead the way with over 400 cashless transactions a year per person – more than double from 10 years ago – while China has gone from single digits to nearly 30 in five years.

Why Smart Firms Are Out And Proud About Lgbt Expats, Singapore Management University

Perspectives@SMU

Retaining talent is a bottom-line issue as well as duty of care

Talent shortages are pressing international businesses to re-evaluate how they tackle employee mobility as globalisation grows.

Baguettes In Paris By Paris Baguette, Singapore Management University

Perspectives@SMU

South Korea’s biggest bakery chain officially makes a classic French food item better than the French; the U.S. and parts of Asia already know that. Is the rest of Europe about to find out?

Didi’S Strategic Move Towards Globalisation, Singapore Management University

Perspectives@SMU

This January, Didi Chuxing, China’s largest car-hailing app, announced that it has acquired the remaining shares of Brazil's 99 car share service, Uber's main rival in Latin America. The news came days after Uber raising from Softbank a new round of capital with the valuation at USD48 billion.