Business Commons^™

A Design Methodology To Optimize Supply Chain Network Performance, Dheeraporn Nippaya, J. David Porter

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

Organizations are constantly looking for new ways to reduce costs while still providing high customer service levels to face stringent competitive environments and the ever- increasing market globalization. An alternative these organizations can pursue to respond to these challenges and to gain a competitive differentiation is to optimize their supply chain network (SCN). This research aims to develop an effective SCN design strategy to locate facilities (i.e., plants and distribution centers) and to balance the allocation of customers to these facilities to satisfy capacity limitations and customer demands with minimum total cost and maximum level of service. It is anticipated …