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Full-Text Articles in Business

Using Sas™ Software To Enhance Pedagogy For Text Mining And Sentiment Analysis Using Social Media (Twitter™) Data, Ramesh Subramanian, Danielle Cote Dec 2018

Using Sas™ Software To Enhance Pedagogy For Text Mining And Sentiment Analysis Using Social Media (Twitter™) Data, Ramesh Subramanian, Danielle Cote

Journal of International Technology and Information Management

This pedagogical paper describes how a graduate course in Text Mining was developed and taught in a fully online format at Quinnipiac University. The software used was SAS™ Enterprise Miner. This paper discusses the design, software used and the methodology followed in the course. A critical component of the course required the students to delve deep into social media data by completing a detailed project on analyzing sentiment analysis using large files of social media data. A sample report of this project, which was a key deliverable for the course, is described at length in this paper.


Utilization Of Information Technology As Instructional Support In Higher Education – A Case Study, Linda C. Gordon, Erin Gratz, David Kung, Leeshawn Moore, Shelley G. Urbizagastegui Oct 2018

Utilization Of Information Technology As Instructional Support In Higher Education – A Case Study, Linda C. Gordon, Erin Gratz, David Kung, Leeshawn Moore, Shelley G. Urbizagastegui

Communications of the IIMA

Despite significant increases in the growth of online education, a review of research reveals few studies of faculty perceptions of the use of technology in classrooms in higher education. Research can explore and illuminate how to bridge the gap between faculty perceptions and institutional goals and objectives for online programs. The study at hand presents the views of full-time and adjunct faculty across the colleges, both on- and off-campus, and the online community, at the University of La Verne, a private Tier II doctoral degree-granting institution located in Southern California.


College Choices Of Latina/O Students Attending A For-Profit College: Understanding Persistence And Retention, Cecilia Loftus Ornelas Jun 2018

College Choices Of Latina/O Students Attending A For-Profit College: Understanding Persistence And Retention, Cecilia Loftus Ornelas

Electronic Theses, Projects, and Dissertations

Although Latina/os are the largest minority group in California and enrolling in higher education in record-breaking numbers (Zarate & Burciaga, 2010), the graduation rate of this group is very low (Kewal-Ramani, Gilbertson, Fox, & Provasnik, 2007). A phenomenological approach was used in this study to explore the lived experiences of Latina/o students at a for-profit college in the Inland Empire. Students from different major fields of study described how they explored and sought college information, how they experienced both community and for-profit colleges, and described their levels of sense of belonging in both community and for-profit colleges. Students shared their …


Inclusive Leadership And Employee Engagement: The Moderating Effect Of Psychological Diversity Climate, Jose Luis Rodriguez Jun 2018

Inclusive Leadership And Employee Engagement: The Moderating Effect Of Psychological Diversity Climate, Jose Luis Rodriguez

Electronic Theses, Projects, and Dissertations

Leadership is a well-known complex phenomenon that focuses on important organizational, social and personal processes, where leadership is dependent on a process of social influence, which occurs between the leader and follower (Bolden, 2004). Therefore, leaders need to operate with a certain understanding of leadership and the environment in order to address the increasing pressures and demands that come with being a leader. However, leadership concepts too often focus on leader behaviors apart from their effects on followers; in contrast, Inclusive Leadership (IL) highlights the importance of leadership as a social construction process between the leader and follower. The present …