Business Commons^™

The Effects Of Calorie Information Disclosures On Food Choice And Retailer-Related Outcomes, Christopher Berry

Graduate Theses and Dissertations

Federal legislation will begin requiring the provision of calorie information on the menus and menu boards of restaurants and other retail food establishments with 20 or more locations in May 2018. Food retailers not included in this mandate can choose to voluntarily provide calorie information to consumers. However, there are concerns that this major policy change will not have the desired widespread positive effects on consumer choice behavior. Further, although proponents of calorie labeling argue that consumers have the right to know the calorie content of their food orders, many food retailers have argued that calorie labeling is too expensive …

Individual And Organizational Celebrity: Two Essays On Media Attributions And Organizational Agency, Laura D'Oria

Doctoral Dissertations

Organizational researchers are increasingly interested in how organizations are perceived by their constituents, because such perceptions have important implications for strategy formulation, strategy implementation and organizational outcomes. In this two-essay dissertation, I focus on a specific type of social approval asset, celebrity – the extent to which a social actor attains high levels of public attention and elicits positive emotional responses. Specifically, I examine how celebrity emerges at different organizational levels.

In Essay 1, I first develop a theoretical multilevel framework of business celebrity, building on agenda setting theory and framing theory. Second, I propose a typology of business celebrity …

Attribution Theory Makes Way For Dining Etiquette To Play A Role Within The Domain Of Relationship Marketing, Jennifer R. Bechkoff

Association of Marketing Theory and Practice Proceedings 2017

The purpose of this paper is to contribute to the development of the theory of relationship marketing, particularly in relation to the role dining etiquette plays within that domain. This conceptual paper consists of an analysis and elaboration of current markers and drivers in relationship marketing theory, and expounds on the importance of dining etiquette.

Dining etiquette is a set of social morays, norms, and customs that one adheres to while eating with company. It is a learned skill not everyone has honed. Could a salesman with poor dining etiquette be professionally disadvantaged if business is conducted over a meal? …